Botsify Review, Pricing & Features

Botsify is a white-label AI agent platform for agencies, with branding, billing and client management. Done-for-You plan from $149/month. Read the review.

Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026

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Category
AI Chatbots
Pricing
Subscription, from $149/month
Verified
Not yet
Last updated
October 26, 2026
SaaSAI AgentsSubscriptionAgenciesHubSpot IntegrationChatbotMultilingualWhite Label

What is Botsify?

Botsify is a white-label AI chatbot and AI agent platform aimed at agencies that want to resell AI agents under their own brand. The company describes it as the infrastructure behind an agency: it handles building, branding, billing and scaling, while the agency finds and serves clients. Botsify stays invisible to end customers, with no "powered by" badge.

Agents can be deployed on WhatsApp, web chat, Instagram, Slack, email and SMS, and the site cites connections to more than 5,000 tools. Botsify also sells a separate Done-for-You option, where its team builds and optimizes an agent for a monthly fee starting at $149 per month.

How does Botsify work?

The site organizes the platform into four layers: build, brand, bill and scale. In the build layer, an agency picks a client's industry and niche, writes a short brief, and the builder generates a system prompt, indexes uploaded files and connects tools. The agent can then be deployed to several channels, with a choice of GPT-4o, Claude 3.5, Gemini Pro or Llama 3.

The brand layer applies the agency's domain, logo and name to the dashboard, login and client portal. The bill layer charges clients automatically across subscription, token markup, MCP calls and setup fees. The scale layer gives each client an isolated workspace, managed from one operator dashboard.

Key features of Botsify

The agent builder is the core feature. It turns a one-sentence description into a production prompt, indexes PDFs, URLs and Google Drive files, and connects more than 600 tools through MCP. Industry templates cover 12 verticals and 46 niches, including healthcare, real estate, legal, hospitality, education and government, so agencies can start from a pre-configured playbook.

On the commercial side, Botsify supports markup on tokens and MCP calls, with examples such as 3x and 5x, plus free trials set by the agency. A revenue calculator on the site models monthly agency income from client count, subscription price and markup. The Done-for-You plan adds voice calls, scheduled agents, document and web search, and a success manager.

Key Features

Pros & Cons

Pros

  • Full white-labeling with custom domain, logo and no "powered by" badge lets agencies present the product as their own.
  • Billing covers subscription, token markup, MCP markup and setup fees on one invoice per client.
  • Industry templates cover 12 verticals and 46 niches, which shortens setup for common client types.
  • Multi-tenant workspaces keep each client's data, agents and billing isolated.
  • Supports several language models and a wide range of channels, including WhatsApp, Instagram and Slack.
  • The Done-for-You plan is clearly priced at $149 per month with generous credits and voice minutes.

Cons

  • Agency white-label pricing is not shown in the sources, so agencies must book a call to learn costs.
  • No free plan is listed, and the only public price is for the Done-for-You plan.
  • Focus is on agencies and resellers, so businesses wanting a simple self-serve chatbot may find the offer indirect.
  • Credit limits of 30,000 messages and 60 voice minutes on the entry plan may constrain high-volume use.

Pricing

Frequently Asked Questions

What is Botsify?

Botsify is a white-label AI chatbot and AI agent platform for agencies. It lets them build agents, brand the platform with their own domain and logo, bill clients automatically and manage many client workspaces from one dashboard.

How much does Botsify cost?

The Done-for-You Agent plan costs $149 per month or $1,490 per year. A Scale Agent tier is custom priced. Agency pricing for the white-label platform is not listed in the sources, so agencies need to book a call.

Does Botsify have a free trial?

The sources do not mention a free trial for Botsify itself. They do describe agencies offering their own clients free trials of 7, 14 or 30 days before billing begins.

Who is Botsify best for?

It is best for agencies that want to resell AI agents under their own brand, especially to clinics, real estate firms, law practices, hotels and online stores. Small businesses can also use the Done-for-You plan.

What does Botsify integrate with?

Named integrations include WhatsApp, Instagram, Slack, Messenger, Telegram, HubSpot, Calendly, Stripe, Gmail, Shopify, WooCommerce, Toast and Square. The site says agents connect to more than 5,000 tools, with 600+ through MCP.

Can clients see that an agency uses Botsify?

No, according to the site. The platform supports a custom domain, the agency's logo on every screen and no "powered by" badge or links back to Botsify.

Which AI models can Botsify agents use?

The agent builder lists GPT-4o, Claude 3.5, Gemini Pro and Llama 3. The Done-for-You plan also mentions unlimited credits through bring-your-own-key (BYOK).

Is Botsify good for small businesses?

The Done-for-You plan at $149 per month suits small businesses that want a managed agent, with an onboarding session and a success manager. Businesses wanting full control of the white-label platform should ask about agency pricing.

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