Brainstorm Force builds Astra, Spectra, SureCart, CartFlows and 20+ other WordPress tools for building, selling on, and growing WordPress sites. See features,…
Category
CMS
Pricing
Freemium, sold per product rather than as one bundle: Astra (the flagship theme) is free on WordPress.org with a paid Astra Pro upgrade, and most other Brainstorm Force products follow a similar free-or-freemium-tier-plus-paid-plan pattern, with exact pricing set on each product's own page.
Brainstorm Force is a WordPress product company founded in 2009 that builds an integrated ecosystem of themes, plugins, and SaaS tools for building, selling on, and running WordPress websites. Its best-known product is Astra, one of the most widely used WordPress themes, alongside the Spectra block editor and Ultimate Addons for Elementor for page building, Starter Templates for pre-built site designs, and ZipWP for AI-assisted site generation. On the commerce side it offers SureCart for payments and subscriptions, CartFlows for WooCommerce sales funnels and checkout optimization, and related tools like Cart Abandonment Recovery and Modern Cart. Other products cover forms (SureForms), membership and community sites (SureMembers, SureDash), video delivery (Presto Player), SEO (SureRank, Schema Pro), workflow automation (OttoKit), and client feedback (SureFeedback). The company operates as a fully remote team of 130+ people across roughly a dozen countries and states its tools power millions of WordPress websites, serving everyone from solo freelancers and agencies to large enterprises building on WordPress.
Key Features
Astra WordPress theme — A lightweight, widely used WordPress theme designed to work with all major page builders, with a free WordPress.org version and a paid Astra Pro add-on.
Spectra & Ultimate Addons — Block-editor and Elementor addon plugins for building conversion-focused pages with modern design controls inside WordPress.
SureCart — Payments, subscriptions, and digital product sales with modern checkout flows built for WordPress sites.
CartFlows — WooCommerce sales funnel and checkout optimization, including upsells and order bumps.
SureForms — AI-assisted form builder with conditional logic for lead capture on WordPress sites.
OttoKit — No-code workflow automation that connects a WordPress site to other apps and AI agents.
Pros & Cons
Pros
Wide, integrated product suite (theme, page builder, ecommerce, forms, membership, automation) from one vendor reduces plugin-compatibility risk
Astra is a long-established, widely adopted WordPress theme with a large free tier
Products are built to work together across the WordPress/WooCommerce ecosystem rather than as disconnected point tools
Backed by a large, established team (130+ people) rather than a solo-developer plugin
Cons
Large number of separate products (20+) can make it unclear which combination is needed for a given use case
Most tools are WordPress/WooCommerce-specific, so the ecosystem has limited value outside WordPress
Pricing is spread across many individual product pages rather than one unified plan, making total cost harder to evaluate upfront