bt-ai Review, Pricing & Features

bt-ai auto-generates GDPR-compliant, AI-written ALT text for WordPress images to boost SEO and accessibility, hosted on EU servers.

Category
AI
Pricing
Pay-per-call API keys (no subscription): free tier for 15 calls, then EUR 3.00 for 150 calls, EUR 15.00 for 1,500 calls, and EUR 50.00 for 15,000 calls (on sale from EUR 75.00), all VAT included.
Verified
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Last updated
August 6, 2026
WordPress IntegrationGDPR CompliantAPIAI

bt-ai is a WordPress plugin built by BT Webdesign that uses AI to automatically generate alternative text (ALT attributes) for images, helping site owners improve both SEO and web accessibility without writing ALT text by hand. It integrates directly into the WordPress Media Library, so images can be processed individually, in selected batches, or across an entire media library. AI prompts are customizable (up to 2,000 characters) to steer the tone and detail of generated descriptions, and the tool supports multiple European languages independently of the site's own language, including English, German, French, Spanish, Portuguese, and Italian. bt-ai markets itself on GDPR compliance and EU-based (German) server hosting, stating that images and prompts are not used to train AI models. Access is via purchasable API keys sold in call-based packs rather than a recurring subscription, and a small free tier is available to try the plugin before buying calls.

Key Features

Pros & Cons

Pros

  • Generates ALT text automatically in bulk across the entire WordPress Media Library, saving manual effort
  • GDPR-compliant with AI processing on EU (German) servers, appealing to privacy-conscious EU site owners
  • Pay-per-call pricing with a free trial tier means no recurring subscription commitment
  • Supports multiple European languages independently of the website's display language

Cons

  • Limited to WordPress sites only, with no support for other CMS or platforms
  • Pricing details and plan tiers are only visible after navigating to the shop, not summarized clearly on the homepage
  • No public FAQ section, so common setup or usage questions require contacting support directly
  • Small vendor (single web design agency) rather than a larger, more established SaaS provider

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