BuyerTwin builds AI buyer clones to test messaging and score buyer alignment. Plans start at $29/month with a free trial. See features and pricing.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
BuyerTwin is an AI market research and buyer alignment platform. It creates a digital clone of a company's ideal customer, called a BuyerTwin, that marketing, sales and product teams can question, test ideas against, and use to see how well their work resonates.
The company says it was built to end guessing about what an audience wants. Founder Andy Halko says it scales what he once did in whiteboard sessions and strategy decks, giving teams a view inside the buyer's mind.
BuyerTwin builds clones from proprietary research, specialized reports, LinkedIn data, web scraping and multiple AI platforms, combined with strategy frameworks and behavioral data. Each twin reflects a buyer's motivations, objections, priorities and worldview, and teams can model a whole buying committee.
Users then ask the twin questions, request feedback on messaging, ads, websites or sales pitches, and receive alignment scores. The platform tracks scores over time and points to what helps, what hurts and what to improve next. Analysis stays current on a schedule set by the plan.
The central metric is the Buyer Alignment Score, which measures how strongly your brand, pages and assets influence each buyer. Six hubs apply it: Audience, Web, Materials, Search, Answer Engine and Competitive. The Web Hub analyzes pages, while the Materials Hub tests sales assets and proposals.
The Answer Engine Hub shows how AI presents your company, and the Competitive Hub compares how buyers view rivals. Buyer conversations and surveys sit in the Audience Hub, which supports unlimited segments. MCP and AI plugins let teams use BuyerTwin inside GPT, Claude, Copilot or other AI tools.
BuyerTwin is an AI market research and buyer alignment platform. It creates AI clones of your ideal buyers that teams can question, test ideas against, and use to score how well marketing and sales align with buyers.
Plans are Core at $29 per month, Growth at $99 per month and Scale at $249 per month. Additional Buyer Twins cost $16, $14 or $12 per twin per month depending on the plan. Custom plans are available for larger needs.
The site offers a free trial through its Try for Free and Start Free Trial buttons. The sources do not state how long the trial lasts or what it includes.
It is aimed at marketing, sales, product and leadership teams, plus agencies, freelancers and affiliates who work with clients. It suits teams that want buyer feedback before launching campaigns, pages or sales materials.
The site says it connects to GPT, Claude, Copilot or any AI, and MCP and AI plugins are included on all plans. The sources do not list other integrations.
The company says audience data comes from proprietary research, specialized reports, LinkedIn data, web scraping and multiple AI platforms. It also runs TwinForce, a program that recruits buyers to gather data and enrich its clones.
Yes. The site describes using BuyerTwin with clients and says discounts are available for agencies and consultants. There is also an affiliate program.
BuyerTwin offers email support on all plans. Plans can be upgraded or downgraded at any time from account settings.