See what CrowdRiff offers destination marketers: content planning, user-generated content sourcing, a creator video marketplace, and digital asset management.
Category
Marketing
Pricing
Sales-assisted / custom quote — CrowdRiff does not publish pricing publicly; prospects request a demo and get a custom quote from sales.
Verified
Not yet
Last updated
August 7, 2026
SaaSWeb AppEnterpriseTeam ManagementCloud
CrowdRiff is a Toronto-based visual content management platform built for destination marketing organizations (DMOs), hotels and resorts, museums, tour operators, and attractions. The platform brings together four core solutions: a Content Planner for coordinating content workflows and campaigns, a User-Generated Content (UGC) module for discovering and rights-clearing traveler photos and videos, a Creators marketplace that connects brands with content creators for short-form video production (Instagram Reels, TikToks, YouTube Shorts), and a Digital Asset Management (DAM) system for centrally storing, organizing, and sharing visual media across marketing teams. CrowdRiff positions itself around helping travel brands build a always-on content engine, with stated customer outcomes including time saved on content workflows and lower video production costs compared to traditional production. The company is co-founded by CEO Dan Holowack and CTO Abhinav Ajgaonkar and is backed by investors including Leaders Fund, Gibraltar, High Alpha, and the Business Development Bank of Canada.
Key Features
Content Planner — Plan and coordinate content workflows and campaigns across a marketing team.
User-Generated Content (UGC) — Discover traveler photos and videos and manage usage-rights clearance for reuse in marketing.
Creators marketplace — Commission short-form video content (Instagram Reels, TikToks, YouTube Shorts) from a network of creators.
Digital Asset Management (DAM) — Centrally store, organize, search, and share visual media assets across the organization.
Pros & Cons
Pros
Purpose-built for the travel and destination marketing niche rather than a generic DAM or UGC tool
Combines content planning, UGC sourcing, a creator marketplace, and digital asset management in one connected suite
Established player with a large base of destination customers and enterprise-level backing
Cons
No public pricing is published; buyers must book a demo and go through a sales process to get a quote
Highly specialized for travel/tourism marketing, so it's not a fit for general-purpose DAM or UGC needs outside that niche