Datastory is a no-code data storytelling platform with AI and 2,000+ open datasets. Free plan, Professional from $15 per user per month. Read the review.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Datastory is a no-code platform for turning data into publishable stories: interactive charts, data-driven web applications and presentations. It is aimed at communicators, journalists, analysts, NGOs and research teams who need to explain numbers to an audience rather than only display them.
The company is based in Stockholm, Sweden. Founder Daniel Lapidus previously worked with Hans Rosling at Gapminder and started Datastory in 2013. A non-profit arm, Datastory.org, runs programs for schools and public education websites. Clients named on the site include Dagens Nyheter, the United Nations, AI Sweden and Alecta.
The workflow has four steps. Users connect data from spreadsheets, linked data or the Open Data Catalog, then shape the story with AI, which suggests the most interesting insights and the best way to show them. Next they refine captions, annotations and colors, and finally publish as a link, an embed or an image.
The AI reads the tables in the workspace, understands the dimensions, picks a chart and writes a caption with sources attached. Users can type a prompt that references data and chart types, such as a population treemap with a line chart. The site states that AI only gives insights grounded in data that exists in the workspace.
The chart gallery covers bar, line, area, scatter, beeswarm, pie and donut, animated bar charts and treemaps. A smart picker proposes an encoding from the columns in a table, and chart types can be switched without re-binding data. Editorial defaults add title hierarchy, annotations and source citations, and teams can apply their own fonts, colors and logo.
Beyond charts, the platform includes an Open Data Catalog with vetted statistics from sources such as the OECD, WHO, Eurostat, World Bank and UN, filterable by topic, source or country. A linked data layer unifies data from different formats into a knowledge graph. Accessibility work, including colour-blind-safe palettes and screen-reader labels, is listed as in progress.
Datastory is a no-code data storytelling platform that turns data into interactive charts, web pages and presentations. It combines a chart studio, AI assistance and a catalog of open datasets. It is aimed at journalists, analysts, NGOs and research teams.
Datastory has a free Starter plan at $0 per month and a Professional plan at $15 per month per user. Enterprise pricing is custom and available through sales. The pricing page also advertises a 16% saving on the yearly plan.
Yes. The Starter plan is free and includes 10 data visualizations, up to 3 team members, access to the open data catalog and 100 AI credits per month. Visuals on this plan carry the Datastory logo.
No. The site describes Datastory as a no-code tool where users drop in a CSV or paste a table, pick a chart and publish. AI can also suggest charts and write captions from a text prompt.
Yes. Charts can be published as a standalone link or embedded as a responsive iframe with shareable URLs and OG previews. The site names Notion, Webflow, newsletters and CMSs as places to embed them.
The Open Data Catalog includes vetted public statistics from sources such as the OECD, WHO, Eurostat, World Bank and UN. The site cites 2,000+ datasets and also 10,000+ metrics from 300+ sources. Users can also upload their own CSV files or linked data.
Professional adds unlimited visualizations, custom logo and theming, priority support and 1000 monthly AI credits. Enterprise adds data integration and modelling, custom visualizations, a dedicated account manager, full white label and on-demand AI credits.
Datastory suits data storytellers, journalists, analysts, NGOs and research teams who communicate insights through clear charts. Larger organizations can also use the Enterprise service for custom data products and a shared data catalog.