DealerCenter is a web-based dealer management system designed for used car dealerships. The company says it has worked toward better cost control and profit for dealers since 2002, and it describes the platform as dealer-driven, with dealers collaborating with its product teams.
It brings deal management, inventory, customer relationship management, Buy Here Pay Here tools, dealer websites and digital marketing into one platform. Dealers can reach most of it through a mobile app as well as the browser.
How does DealerCenter work?
Dealers subscribe to the modules they need, starting with the DMS. Deals are built in a desking tool, and DealerCenter's multi-lender platform, built on RouteOne and Dealertrack, lets dealers send and receive deals from 1200+ lenders. Proprietary instant deal decision automation speeds submission for preferred lenders.
Other modules connect to the same records. Inventory feeds the website and listing sites, leads flow into the CRM, and accounting links to the DMS and QuickBooks. Reports and dashboards draw on this shared data.
Key features of DealerCenter
The DMS covers desking, finance and insurance calculation, contracts and forms, credit bureau services, payment processing and electronic titling. Inventory tools include auction run lists, VIN decoding, vehicle booking, history reports, photo overlays and window stickers.
The CRM manages leads, assignments, email, SMS, click-to-call and campaigns. The BHPH module adds collections and recurring payments. Four AI agents handle lead replies, vehicle descriptions and photos, video and website chat, and reporting covers inventory, sales, marketing spend and recon.
Key Features
Lender access and deal submission — Send and receive deals from 1200+ lenders, with RouteOne, Dealertrack and CUDL access and eFax submission to any lender.
Desking, contracts and forms — Desking and deal management, finance and insurance calculation, and contracts and forms for wholesale, cash, retail and BHPH deals.
Credit bureau and compliance services — Access to Experian, TransUnion and Equifax credit bureau and compliance services as a national reseller.
Inventory acquisition and merchandising — Auction run lists, automatic VIN decoding, vehicle booking, history reports, photo overlay templates, window stickers and buyer's guides.
Lead and customer management — Third-party lead integration, duplicate lead detection, custom sales rep assignment, email and SMS, tasks, click-to-call and customer check-in workflow.
AI agents — AI Sales Agent, Vehicle Intelligence Agent, Vehicle Video Agent and Website AI Agent for lead replies, vehicle descriptions and photos, videos and website chat.
BHPH portfolio and collections — Portfolio management, collections workflow, credit card and ACH processing, automated recurring payments, portfolio selling through Agora and a BHPH My Account portal.
Mobile app — VIN scan, driver's license scan, auction center, book values, market pricing, CRM and real-time notifications on mobile.
Dealer websites and digital marketing — Responsive websites with over 40 design themes, free SSL, direct lead push to the CRM, plus classified listings, SEO and SEM/PPC services.
Dashboards and reports — Pre-built and custom reports and dashboards, scheduled email reports, inventory aging, marketing ROI, BHPH monitoring and recon reports.
Pros & Cons
Pros
Covers desking, lender submission, inventory, CRM, BHPH, websites and marketing in one platform.
Pricing is public, with most modules listed at $50 to $199 per month.
Includes unlimited users, free training and support on its products.
Access to 1200+ lenders plus RouteOne, Dealertrack and CUDL for deal submission.
BHPH module includes portfolio management, collections, recurring payments and credit bureau reporting.
Mobile app supports VIN scan, driver's license scan and auction shopping.
Cons
Modular pricing means the total cost rises as dealers add CRM, accounting, recon, Service Bay and book values.
Digital Marketing, MAX Digital and the AutoCheck subscription require a call for pricing.
Built specifically for used car dealers, so it is a poor fit for other business types.
No free plan is listed on the pricing page.
Pricing
Dealer Management System (DMS) $99 / mo. monthly
Buy Here Pay Here (BHPH) $50 / mo. monthly
Integrated Accounting $99 / mo. monthly
Reconditioning $99 / mo. monthly
Service Bay $99 / mo. monthly
Vehicle Video Agent $99 / mo. monthly
CRM Plus $99 / mo. monthly
CRM Pro $199 / mo. monthly
Frequently Asked Questions
What is DealerCenter?
DealerCenter is a web-based dealer management system for independent used car dealerships. It combines deal management, inventory, CRM, BHPH tools, websites and digital marketing. A mobile app covers many of the same functions.
How much does DealerCenter cost?
The DMS is $99 per month and BHPH is $50 per month. CRM Plus is $99 and CRM Pro is $199 per month. Accounting, Reconditioning, Service Bay, AI Sales Agent and Vehicle Video Agent are each $99 per month. Some services, such as Digital Marketing, are call-for-pricing.
Does DealerCenter have a free trial?
The pricing page lists a free trial for MAX Digital and the AutoCheck subscription. It does not list a free trial for the DMS or CRM. Dealers can request a demo through the website.
Who is DealerCenter best for?
It is aimed at independent used car dealers. It suits dealers who want lender access, inventory, CRM, website and marketing tools in one platform, including BHPH operators.
What does DealerCenter integrate with?
Named integrations include RouteOne, Dealertrack, CUDL, QuickBooks, Experian, TransUnion, Equifax, Datalinx, AutoCheck, Kelley Blue Book, Black Book and Manheim. It also posts inventory to sites such as Facebook, Craigslist, CarGurus and OfferUp.
Does DealerCenter have a mobile app?
Yes. The app supports VIN scan, driver's license scan, auction center shopping, book values, vehicle history reports and CRM messaging. It also covers Service Bay and recon workflows, and BHPH payments through My Account.
Does DealerCenter offer AI features?
Yes. It lists an AI Sales Agent, Vehicle Intelligence Agent, Vehicle Video Agent and Website AI Agent. The AI Sales Agent replies to inbound leads by text or email, and the Vehicle Video Agent turns a walkaround clip into a branded video.
Are there limits on users or training?
The pricing page says DealerCenter products include unlimited users, free training and support. Some plans have text message limits, such as 500 on BHPH, 2000 on CRM Plus and 4000 on CRM Pro.