Decision Widget is a free embeddable quiz that matches readers to the right Amazon product in 5 questions — built for WordPress, Substack, and other publisher…
Decision Widget is a product-recommendation platform aimed at bloggers, newsletter writers, and community moderators who want to add monetized "which product should I buy" tools to their content without building one themselves. Instead of generic listicles, the widget asks readers five simple lifestyle questions and returns a matched pick from a curated catalog spanning 350+ categories (from smart-home security cameras to standing desks and yoga mats), each with a transparent scoring rationale. Publishers can embed it as an interactive quiz, a badge/button, a comparison table, or a "top products" list by pasting one line of HTML, and there are dedicated integrations for WordPress, Ghost, Squarespace, Wix, Substack, Webflow, Shopify, and a Reddit Devvit app. Recommendations link out through Amazon Associates affiliate links, which is how the company monetizes the free tier; publishers who want to keep the commissions themselves can subscribe to route clicks through their own Amazon Associates tag. A free partner dashboard provides embed analytics.
Key Features
Five-question product-matching quiz — Asks readers five lifestyle questions and returns a matched product pick from a catalog of 350+ categories, with a transparent explanation of why each item was recommended.
Four embeddable formats — Ships as an interactive widget, a badge/button, a comparison table, or a top-products list, so publishers can pick the format that fits their content.
One-line HTML embed with platform integrations — Installs by pasting a single line of HTML, with dedicated integrations for WordPress (WordPress.org plugin), Ghost, Squarespace, Wix, Substack, Webflow, Shopify, and a Reddit Devvit app.
Free partner analytics dashboard — Gives publishers a no-cost dashboard to track embed performance and engagement.
Own-affiliate-tag routing (paid tier) — Lets publishers who drive significant traffic subscribe to route recommendation clicks through their own Amazon Associates tag and keep the resulting commissions themselves.
Pros & Cons
Pros
Free to embed with no account required, lowering the barrier for small publishers to add a monetized widget
One-line HTML embed with dedicated integrations for WordPress, Substack, Ghost, Squarespace, Webflow, and Shopify
Covers a broad catalog of 350+ product categories, so one widget can serve many types of content sites
Publishers who generate meaningful affiliate traffic can subscribe to keep commissions under their own Amazon Associates tag
Cons
No public information on team, founding date, or company background beyond a copyright notice
Recommendations are limited to Amazon-sourced products, so it won't suit publishers wanting multi-retailer comparisons
No published pricing figures for the paid own-affiliate-tag subscription tier
Revenue depends on Amazon Associates commissions, which ties the product's value to affiliate-program terms outside its control