Determ is an AI media monitoring platform for PR teams with real-time alerts, sentiment analysis and reports. Plans from 249€/month billed annually.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Determ is a media intelligence and monitoring platform built for PR, communication and marketing teams. It gathers mentions from online news, blogs, forums, comments and social platforms, and shows them in one feed with metrics such as reach, interactions, engagement, influence score and virality. The product launched as Mediatoolkit in 2014 and was renamed Determ in 2023.
The platform adds an AI layer on top of monitoring. An assistant called Synthia summarizes coverage, flags unusual spikes in volume or sentiment, and produces digests and reports. Determ describes the goal as moving from counting mentions to explaining what is driving coverage and what to do next. The company is based in Zagreb.
Determ is organized around topics, keywords and mentions. A topic is the overall subject being tracked, keywords define and narrow it, and mentions are the individual articles, posts or results that contain those keywords. Once a topic is created, Determ populates it with matching coverage from over 100 million sources and updates it in real time.
From there, users can filter by source, location, language, sentiment, influence score, reach, virality or interactions, and apply tags, collections and bulk sentiment changes. Alerts can be limited to certain keywords or source types and delivered by email, HTTP post, Slack or the mobile app. Dashboards and reports pull from the same data, and Synthia summarizes it on request.
The AI features include Synthia summaries and digests, entity sentiment, tone of voice, key insights, recommendations and narrative analysis. Users can ask Synthia questions, extract quotes, themes and entities, and create executive summaries intended for board use. Sentiment analysis works across languages and sources.
Analytics and reporting cover sentiment, opinion leader, conversational trend and source dashboards, plus custom dashboards, branded templates and many widgets, including impressions, AVE and net sentiment score. Three report templates are created with each new topic: Basic, Advanced and Competitive analysis. Reports can be scheduled, shared by public link and exported to PDF, CSV, Excel, PowerPoint or Word. An API, MCP access and iOS and Android apps are also available.
Determ is an online media monitoring and media intelligence platform used by PR and marketing professionals. It tracks news, blogs, forums and social media in real time and adds AI summaries, sentiment analysis, alerts and reports. It was formerly known as Mediatoolkit.
The Basic plan costs 299€ per month, or 249€ per month billed annually. The Command plan costs 499€ per month, or 416€ per month billed annually. A Custom plan is priced based on specific needs. USD prices are also shown on the pricing page.
Yes. Determ offers a full-feature 5-day trial with no credit card required. After a personalized demo, an extended 14-day trial configured around your PR goals, sources and markets is available.
Determ monitors over 100 million online sources, including news portals, websites, blogs, forums, comments, Facebook, Instagram, X, YouTube, Reddit and Bluesky. Print, TV and radio coverage is listed with regional availability. Customers can request new sources, which are added free of charge.
Determ lists Slack, Microsoft Teams, Zapier, Power BI, BigQuery, MCP and an API. Alerts can also be delivered by email, HTTP post and the Determ mobile app for iOS and Android.
Yes. Determ monitors mentions in any language or location, and results can be filtered by 107 languages and 250 locations. Sentiment analysis works across languages and sources.
By default, plans give access to up to three months of past data. Determ keeps a historical media archive dating back to 2020, and additional historical data can be unlocked on request.
Determ is aimed at PR, communication and marketing teams, agencies, and organizations in areas such as politics, government and NGOs. It suits teams that need real-time monitoring, sentiment tracking and recurring reports for many colleagues or clients.