Durable is an AI business builder with a website, CRM, booking and SEO/GEO tools. Free plan available; paid plans start at $25/month. See features and pricing.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Durable is an AI business builder from Durable Technologies Inc. It started as a website generator and now bundles the tools a small business typically needs: a website, CRM, online booking, SEO and GEO tools, review requests, AI image creation and an AI assistant. The company says more than 3 million businesses have been built on it and cites a 4.8 rating on Trustpilot.
The product is aimed at service businesses and solo owners, such as coaches, handymen, cleaners, landscapers, photographers and consultants. Its stated mission, from founder James Clift, is to make owning a business easier than having a job by handling the business tasks around the actual work, including launching a website, getting a first lead and booking a first job.
An owner describes their business and Durable generates a website, which the company says can be live in about 30 seconds. The site can then be edited with AI, using monthly AI credits, or adjusted through website settings such as the list of services offered.
After launch, contact forms feed leads into the CRM, and booking pages let customers schedule services directly. The AI assistant answers questions about marketing and pricing, creates logos and social posts, and guides setup steps such as connecting a Google Business Profile. Durable says the assistant draws on the context of the whole business and keeps up with newer AI models.
The website builder produces mobile-first, AI-generated pages with analytics, secure hosting and custom domains. Paid plans add custom forms, conversion optimization and custom code, and remove Durable branding. The AI image studio generates or edits images for logos, ads and site content.
On the discovery side, Durable includes structured data, sitemaps, an llms.txt file for AI assistants, Google Business Profile tools, directory listings and review requests by email. Higher plans add competitor analysis and AI search ranking. AI agents can publish blogs, reply to leads and Google reviews, run keyword research and produce business recaps.
Durable is an AI business builder that creates a website and bundles a CRM, online booking, SEO and GEO tools, and AI marketing assistance. It is aimed at small businesses and service providers. The company says over 3 million businesses have been built on it.
Durable has a Free plan at $0, Launch at $25 per month and Grow at $49 per month. A yearly option saves 15%, and the comparison table shows $22 and $41 per month for Launch and Grow.
Yes. The Free plan includes an SEO-optimized website, 300 AI credits in total, a CRM for up to 10 customers and basic help center support. The site is on a free durable.site subdomain, and a private preview is available.
According to Durable, custom domains are free with every subscription. Launch includes a free domain or connection of your own, valued up to $20, and Grow includes a $40 domain credit.
Yes. It includes a CRM for leads and customers and online booking that syncs to a calendar. Paid plans add custom intake questions and paid bookings.
Durable says it works for both new and established businesses. Established ones may use it to consolidate tools such as a website builder, CRM, booking and marketing software into one subscription.
Durable is not designed specifically for e-commerce, but the company says some clients have launched successful e-commerce businesses on it. Buyers needing a full store should check this fit carefully.
Durable says its sites are hosted on Cloudflare's content delivery network, which provides SSL, firewalls and protection against attacks including DDoS. SSL and secure hosting are included on all plans.