DXP ToolKit is a WordPress plugin built by Crowd Favorite that lets marketers dynamically personalize on-site content based on audience segments and behavior. It connects directly to analytics platforms so personalization decisions and results can be tracked in one place.
The plugin offers over 120 no-code personalization rules across 10 categories, including behavior, location, language, device, UTM parameter, and time/date-based targeting. It integrates with WooCommerce, Google Analytics 4, HubSpot, and ConvertKit, and supports persona-based content rules, goal setting, and conversion tracking.
DXP ToolKit is offered as a free Essential tier and paid Professional and Enterprise tiers, with the paid tiers adding more integrations, geolocation providers, premium support, and multi-domain licensing.
Key Features
No-code personalization rules — Over 120 no-code personalization rules across 10 categories to customize content for different audiences.
Behavior & location targeting — Target content by user behavior, location, language, and device type.
UTM & time-based targeting — Target and schedule content based on UTM parameters and time/date rules.
Analytics integrations — Direct no-code integrations with Google Analytics 4, WooCommerce, HubSpot, and ConvertKit.
Goal & conversion tracking — Set goals and track conversions tied to personalization rules.
Persona-based content rules — Build and monitor performance of persona-based content rules.