E-goi review: omnichannel marketing automation with email, SMS, WhatsApp, a CDP and AI. Plans from €8.92/month, free plan and 14-day trial.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
E-goi is an omnichannel marketing automation platform that brings email, SMS, WhatsApp, web and app push notifications, voice and IVR, social media automation and transactional messaging into one product. The company describes it as AI-powered and built for B2C brands with large audiences in retail, e-commerce and services.
The company reports more than 700,000 users, over 20 years in the market and a 4.9 Capterra rating. These figures come from E-goi itself rather than an independent source. The website is available in English, Spanish, Brazilian Portuguese and Portuguese, and the company stresses local language, currency, billing and support.
What sets it apart from many email tools is the service layer. E-goi pairs the software with dedicated consultants, a product specialist and Quarterly Business Reviews, rather than relying only on ticket-based support.
E-goi organizes its approach into five steps: capture, understand, predict, act and measure. It first collects intent signals in real time from websites, e-commerce stores, physical stores, loyalty programs and campaigns. Unified behavioral tracking, including in-store and Wi-Fi tracking, feeds a single customer profile.
A customer data platform then centralizes the data, with identity resolution and duplicate removal. On top of that, the AI layer predicts the next best offer and the best send time, and the automation engine sends the message through the channel the customer prefers, such as SMS or WhatsApp.
The last step is measurement. Digital-to-store attribution connects campaigns to point-of-sale results, and the company says it proves ROI through ongoing measurement and Quarterly Business Reviews.
The messaging side includes email with a drag and drop editor, SmartSMS, the WhatsApp Business API, app and browser push, web in-app messaging, landing pages and forms, and IVR for transactional messages. Transactional messaging covers order confirmations and OTPs, with a REST API, dedicated SMTP and deliverability reports. E-goi quotes latency under two seconds.
The data and AI side includes 360º tracking, the CDP, send time optimization, predictive next best offer, churn prevention models, lifetime value prediction and AI content generation. The CDP can run in the cloud or on-premises with source code access.
For retail, E-goi offers headless loyalty with an API, in-store gamification, Apple and Google Wallet passes, point-of-sale visit tracking and online-to-store attribution. Integration options include native CRM and e-commerce connectors, REST APIs, webhooks and open SDKs.
E-goi is an omnichannel marketing automation platform that covers email, SMS, WhatsApp, push notifications, voice and IVR, and transactional messaging. It adds a customer data platform, predictive AI and consulting support, mainly for B2C brands in retail, e-commerce and services.
Base starts at €8.92/month with 500 contacts, Pro at €33.79/month with 2,500 contacts and Corporate at €100/month with tailored limits. GoSend is prepaid with no monthly fee, with email packs from €6 for 10,000 sends and SMS packs from €0.016 per message in Portugal.
Yes to both. E-goi offers a free 5001 Plan and a dedicated plan for NGOs, and a 14-day free trial that requires no credit card. Purchases can be refunded in full within 30 days.
Base adds basic automation, landing pages, integrations and API access. Pro adds full automation, WhatsApp Marketing, e-commerce features, AI tools and advanced reports. Corporate adds strategic consulting, priority support, loyalty technology, advanced tracking and custom solutions.
E-goi names VTEX, WooCommerce, Salesforce, Adobe Commerce, Shopify and Prestashop, among others. It also offers native CRM and e-commerce connectors, REST APIs, webhooks and open SDKs.
E-goi offers entry options for small teams, including the free 5001 Plan, the pay-per-send GoSend packs and the Base plan from €8.92/month. Its more advanced capabilities are aimed at larger B2C operations and sit in higher tiers.
The company states that it supports GDPR compliance and keeps customer data within Europe. It also offers an on-premises CDP with source code access for organizations that need full control over hosting.
E-goi says implementation takes up to three months, averaging one month. Phase 1 in month 1 covers setup and the first Email and SMS broadcasts, and Phase 2 in months 2 and 3 adds integrations, 360° tracking and AI features.