Exec is an AI training platform with voice roleplays, call scoring and an LMS for sales and support teams. Free plan; paid from $20 per seat/mo.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Exec is an AI-native training platform for customer-facing teams. It focuses on sales, service and support staff, along with the managers responsible for them. Instead of selling one narrow tool, it bundles AI roleplays, call scoring, courses, programs, a knowledge hub and live coaching into a single system that works as an LMS and LXP.
The company describes its mission as scaling excellence, pairing the repeatability of AI with guidance from expert coaches. Exec Holdings, Inc. operates the product, and the site says it is built in San Francisco. Co-founders Sean Linehan and Nick deWilde lead the company as CEO and CCO.
Exec organizes training around three steps: diagnose, practice and verify. In the diagnose step, the platform connects to a call recorder and scores real conversations against custom rubrics, which shows where individual reps and whole teams are weak on discovery, objection handling or closing.
In the practice step, reps rehearse in voice-based AI roleplays and receive immediate feedback. The verify step uses manager dashboards, skill tracking and certification gates to confirm that practice carried over into better performance before people take on new responsibilities.
The roleplay engine uses AI personas that push back and respond naturally, with custom scenarios built around a company's own situations. Recorded calls can be turned into practice scenarios, and Group Roleplays extend practice to multiple participants. Feedback covers tone, technique and approach.
The learning platform side includes programs that mix AI roleplays, coaching, group sessions, surveys, articles and action items, plus self-paced courses with quizzes. A Knowledge Hub stores playbooks and best practices so training draws from one source. Coaching connects teams to vetted coaches, and the Exec MCP server brings Exec into ChatGPT, Claude and Copilot.
Exec is an AI-native training platform for sales, service and support teams and their managers. It combines voice-based AI roleplays, call scoring, courses, programs, a knowledge hub and live coaching in a full LMS/LXP.
Exec has a free plan at $0, Starter at $20 per seat per month and Professional at $39 per seat per month, both billed annually. Enterprise pricing is custom. Starter requires at least 5 full seats and Professional at least 15.
Yes, Exec offers a Free Plan at $0 with up to 3 basic seats and 5 roleplay sessions per user per year. Starter and Professional list a Start Free Trial option on the pricing page.
Exec connects to call recorders for call scoring and integrates with LMS, CMS, HRIS and LXP systems. The Exec MCP server works inside ChatGPT, Claude and Copilot. The pricing page also lists API access and LTI 1.3.
Exec is built for sales, customer success and support teams, plus managers and L&D groups. It suits organizations that want to practice, score and certify customer-facing conversations in one system.
Exec connects to your call recorder and analyzes calls against customizable rubrics. It then surfaces skill gaps and patterns across the team so managers can prioritize coaching.
The site states that Exec is SOC 2 Type 2 certified and uses TLS 1.2+ encryption. It also says Exec never uses customer data to train its models. Enterprise features include SSO and SCIM provisioning.
It can work for small teams, since the free plan covers up to 3 basic seats and Starter begins at 5 full seats. The product is aimed at customer-facing teams, so very small businesses without sales or support staff may find less value.