Ezoic is an AI-driven ad monetization platform for publishers, using header-bidding auctions, ezID identity, and video/rewarded ads — free to join,…
Ezoic is an ad-tech platform, founded in 2010 and headquartered in Carlsbad, California, that helps independent website and web app owners generate revenue from display, video, and native advertising. Rather than serving a single fixed ad layout, Ezoic runs a real-time, header-bidding-style auction — pulling in demand from sources such as Google AdX, Amazon, and Magnite — and uses machine learning to continuously test and adjust ad placement, density, and format for each visitor. Publishers connect their site with a lightweight JavaScript snippet, SDKs for React, Vue, and Angular, or a dedicated WordPress plugin, and Ezoic works alongside a site's existing ad stack rather than requiring a full rebuild.
Beyond core display advertising, Ezoic offers ezID, a first-party identity and addressability layer built for a cookie-constrained web; video monetization through its own player and ad network; rewarded ads that let visitors unlock content or features by watching a video; and Big Data Analytics reporting that gives publishers visibility into revenue, traffic, and visitor behavior. An in-house team ('Brand Deal Hunters') also sources direct brand advertising deals for publishers. On the demand side, Ezoic separately operates a performance-advertising offering that lets brands — including DTC, ecommerce, SaaS, and lead-gen companies — buy ad placements across its network of 5,000+ partner sites and apps.
Ezoic's pricing model is revenue share: there is no upfront licensing fee, and the company is only compensated when a publisher's ad revenue increases. Ezoic describes itself as one of four Google Premier Partners globally, has won a Google Business Innovation Award, and has raised more than $40 million in venture funding while remaining profitable over more than a decade in the ad-tech space.