Factors.ai is an AI ABM and attribution platform for B2B teams. Review of features, integrations and pricing from $199/mo after a free trial.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Factors.ai is an AI account-based marketing and attribution platform built for B2B go-to-market teams. The company describes it as the AI brain and execution layer for an ABM team: a single place for ABM data, with AI agents that identify accounts, launch ad campaigns and attribute wins.
The product combines several jobs that teams often split across tools. It identifies companies visiting a website, collects intent signals from other systems, supports LinkedIn and Google ad programs, and reports on which marketing activity influenced revenue.
Factors states that more than 1000 GTM teams use it. Its founders, Praveen Das and Srikrishna Swaminathan, are named on the company's About page, which positions the product as a way to reduce the number of tools and spreadsheets marketers juggle.
Factors connects to the tools a go-to-market team already uses. Its integrations page lists CRMs such as HubSpot, Salesforce and Zoho CRM, ad platforms including Google, Meta, LinkedIn, Bing and Reddit, customer data platforms such as Segment and LeadSquared, and account identification sources such as 6sense and Clearbit Reveal.
Once data flows in, the platform ties anonymous website activity to company accounts and combines it with ad engagement and CRM records. Teams can segment accounts with firmographic and behavioral filters, then set rule-based alerts that post to Slack or Microsoft Teams when fit accounts visit.
Higher plans add scoring, buyer-stage analysis and audience syncing to Google and LinkedIn Ads. Scout, the company's AI agent product, and Factors MCP extend this by letting teams build agents and query Factors through ChatGPT and Claude.
Account identification is the base layer. It shows which companies and users visit your site and what they care about, and the Basic plan claims to unmask over 75% of visiting companies. Intent capture then unifies signals from across channels, and Enterprise combines first, second and third party intent.
Advertising tools are a major focus. LinkedIn AdPilot and Google AdPilot support B2B campaigns, and Enterprise adds impression control and conversion feedback for LinkedIn, dynamic audience sync, and enhanced conversions for Google Ads.
Attribution and analytics cover multi-touch attribution, including an Influence model added in June 2026, custom reports (up to 50 on Basic) and advanced ABM analytics on Growth. Other items include custom account scoring, G2 impact tracking, predictive scoring and a Data Layer for real-time website personalization.
Factors.ai is an AI account-based marketing and attribution platform for B2B go-to-market teams. It identifies companies visiting a website, captures intent signals, supports LinkedIn and Google ad campaigns, and reports which activity drove revenue.
Lite costs $199 per month after a free trial. Basic is $6K per year, Growth is $20K per year, and Enterprise starts at $30K per year. The site also mentions start-up discounts.
Yes. The Lite plan has a free trial with no credit card required and a 2-minute setup, and it can be canceled at any time. The $199 monthly price applies after the trial.
It lists HubSpot, Salesforce, Zoho CRM, Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, Reddit Ads, Slack, Microsoft Teams, Segment, LeadSquared and 6sense/Clearbit Reveal. Factors MCP connects it to ChatGPT and Claude.
It suits B2B demand generation marketers, marketing leaders and sales teams that run account-based programs. The site has pages for early-stage startups, growth-stage startups and enterprises.
The Lite plan at $199 per month offers account identification, traffic analysis and alerts for smaller teams. The fuller attribution and ad features sit in plans from $6K per year, and start-up discounts are mentioned.
Yes. It shows which companies engage with LinkedIn Ads and analyzes ad performance. The Enterprise plan adds impression control and conversion feedback, and the company has published case studies and playbooks on measuring LinkedIn ROI.
Factors MCP is a feature that lets teams use Factors through ChatGPT and Claude. The company announced it as live on June 10, 2026.