Flare redirects Instagram and Facebook in-app browser visitors to their real browser to fix checkouts and tracking. Plans from $29/month, 7-day free trial.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Flare is a service that redirects visitors who click links inside Instagram and Facebook from the in-app browser to their real browser, such as Chrome. The company says these built-in browsers cause broken checkouts, misfiring pixels, and lost tracking, and it positions Flare as a fix for low conversion rates on Meta ad traffic.
The homepage cites a figure of about 45% of social clicks never converting because of in-app browsers. That number comes from Flare itself, so treat it as a vendor claim. The product targets marketing teams and merchants who pay for Meta ad clicks and want those visitors to complete purchases and forms.
When someone taps an ad link, Instagram or Facebook opens the page in its own built-in browser. Flare redirects that visitor to their real browser instead. The site says it works on iOS and Android and requires zero setup per link, and one customer says all of their links received the redirection automatically.
Flare's comparison table frames several capabilities as things a normal browser supports and the in-app browser does not: browsing multiple pages, autofill of form and payment details, returning later to convert, saved cookies for retargeting, notifications, correct Meta Pixel and Google Analytics firing, and social traffic being visible to Google.
Every plan includes a granular analytics dashboard and a monthly redirect allowance, from 50K on Pro to unlimited on Enterprise. Growth, Scale, and Enterprise add Magic Links for all marketing channels. The pages reviewed do not explain Magic Links in detail, so confirm how they work with the vendor.
The navigation also lists a Redirect product, a Pixel product, and a ROAS Calculator, though the reviewed pages give no description of the Pixel or the calculator. Support differs by plan, from email support with a 24-hour response time to priority support with a 2-hour response time.
Flare is a service that redirects visitors from Instagram and Facebook in-app browsers to their real browser, such as Chrome. The company says this protects checkouts, forms, pixels, and tracking for Meta ad traffic.
Flare costs $29/month for Pro, $79/month for Growth, $179/month for Scale, and $399/month for Enterprise. Charges are billed in USD every 30 days after the trial.
Yes. Every plan comes with a 7-day free trial, and the site states no credit card is required to start.
Yes. The company states that Flare works on both iOS and Android with zero setup per link.
Flare suits marketing teams and merchants that run Instagram and Facebook ads and send visitors to a checkout or form. Brands that rely on Meta Pixel and Google Analytics data have the most to gain.
The plans differ by monthly redirects (50K, 150K, 300K, or unlimited), support response time (24, 12, 6, or 2 hours), and Magic Links access. Magic Links are included on Growth, Scale, and Enterprise but not on Pro.
Flare states that redirecting visitors to a real browser lets Meta Pixel and Google Analytics fire correctly and keeps cookies for retargeting. These are vendor claims, so test results on your own traffic during the trial.