Flookup Data Wrangler is a Google Sheets add-on for fuzzy matching and deduplication. Free tier, then one-time passes from $10. Features and pricing.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Visit Flookup Data Wrangler Website →
Flookup Data Wrangler is a Google Sheets add-on that uses fuzzy matching for data cleaning, deduplication, column profiling, enrichment and standardization. It is aimed at people who keep lists of names, organizations or records in spreadsheets and need to reconcile versions that do not match exactly.
The product is built and supported by Andrew Apell, who started it after manual reconciliation work at a government parastatal in Africa. The company says it has shipped data cleaning tools for Google Sheets since 2018, reports 162K+ users and more than 12,000 daily active users, and describes the add-on as Google-verified for security. These figures come from the company itself.
Flookup runs inside Google Sheets. Users can work through add-on menu runs on selected data, or type the custom functions FLOOKUP, FUZZYSIM, DEDUPE and ULIST into cells. Fuzzy matching returns similarity scores with adjustable thresholds, so records with typos, abbreviations and inconsistent formatting can be reconciled. The first version was based on the n-gram algorithm.
Beyond matching, a Learn from Examples mode takes dirty-clean pairs and learns the transformation without formulas. The Sheets AI Assistant accepts a plain-language description of a data problem and returns formulas or runs the task directly, using the customer's own Google Gemini or OpenAI key. The core cleaning tools work without an AI key. Automation can schedule deduplication and standardization from every 15 minutes to daily.
The toolbox covers fuzzy matching, deduplication, standardization, column profiling and enrichment. Deduplication targets near-duplicate rows that exact matching misses, including phonetic and typo variants. Column profiling scans a column for row counts, nulls, duplicates and format inconsistencies, and enrichment adds ISO countries, US states, company suffixes and TLDs next to the input.
Workflow templates cover three named jobs: accounts payable reconciliation, order-to-shipping and user list consolidation. Together with the custom formulas, scheduled automation and AI assistant, they let users move from a one-off cleanup to repeatable work. Every function runs inside Google Sheets, so results stay visible in the sheet.
Flookup Data Wrangler is a Google Sheets add-on that uses fuzzy matching for data cleaning, deduplication, column profiling, enrichment and standardization. It is built and supported by Andrew Apell and installed from the Google Workspace Marketplace.
Flookup has a free tier, a $10 1-Month Pass for 30 days and a $100 1-Year Pass for 365 days. Both passes are one-time payments, and nothing renews. A separate desktop app is licensed from $199.
Yes. The free tier starts at install with no credit card, and a 7-day trial removes data cleaning limits and opens the AI tools when you add your own Google Gemini or OpenAI key. A public demo spreadsheet is also available.
The add-on itself runs in Google Sheets in the browser. For local CSV files or Excel workbooks, or more than 10,000 rows, the company points to a separate desktop app that cleans files on your own machine, with its own license from $199. The sources do not state platform details for the desktop app.
No. The core cleaning tools work without an AI key. The Sheets AI Assistant uses your own Google Gemini or OpenAI key, and Flookup adds no markup or charges for that usage.
The free tier handles 50 rows per run. The 1-Month Pass handles up to 1,000 rows per run, and the 1-Year Pass handles up to 10,000 rows per run.
A single pass covers one Google account. For more than one person, the company asks buyers to contact them to set up team licenses.
Yes. The pricing page lists a 14-day refund policy for the passes. Eligibility and contact details are in the company's refund policy page.