Fotor review: online photo editor with AI enhancement, background removal, image and video generation. Free editor plus Pro, Pro+ and Max subscriptions.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Fotor is an online photo editor that runs in a web browser and pairs conventional editing tools with a broad set of AI features. The company describes it as an editor for everyone, with a powerful toolset and fewer learning curves than Photoshop. Users can crop, retouch, add text and effects, and adjust brightness, contrast and color without installing software.
Over time the product has grown beyond photo editing. Its navigation now spans AI image generation, AI video, design templates, marketing and product visuals, and an MCP and API presence. That makes Fotor closer to a creative suite for images and short video than a single-purpose editor.
The site promotes free editing as an entry point, and paid Pro, Pro+ and Max plans extend usage with credits, an AI Agent, brand kits and cloud storage.
The editing flow follows three steps described on the site. A user uploads or drags and drops a photo into the editor, adjusts it by changing lighting, color and other settings or applying AI tools, and then exports the result. Most individual tools, such as the background remover or image enhancer, have their own landing pages that start with an upload.
AI features run on prompts and selections. For the replace tool, a user brushes over an area and describes what to add or change. For generation, a user types a description and the system produces an image. Fotor lists third-party models for images and video, so the same prompt workflow can use different engines.
Paid plans use monthly credits. Unused credits roll over while the subscription stays active, up to 5 months of accumulation, and video model costs are shown as approximate credits per clip.
Enhancement tools include an AI image enhancer, unblur, sharpen, a 4x upscaler, photo restoration, colorizing and portrait retouching. Removal tools cover backgrounds, objects, people, text and watermarks, while a background changer and PNG maker handle replacement and transparency.
Generative features include text-to-image, AI replace, an image extender that uses outpainting, and AI avatars and headshots. Style tools convert photos to anime, cartoon, sketch, painting, watercolor and line drawing, alongside filters such as vintage, sepia and bokeh blur.
For design and business work, Fotor provides stock photos, stickers, icons, 100+ fonts, collage templates, and makers for logos, flyers and cards. Product tools such as ghost mannequin, flatlay to model, AI photoshoots and a batch photo editor target online sellers. A set of AI video tools covers image to video, video enhancement and object removal.
Fotor is an online photo editor with AI features. It covers photo enhancement, background and object removal, effects, collages, design templates, and AI image and video generation, all from a web browser.
Fotor advertises free online photo editing and sells Pro, Pro+ and Max subscriptions with monthly or yearly billing. The pricing page text provided does not show dollar amounts, so check the current pricing page. AI headshots are sold as one-time packages.
The site promotes a free online photo editor and offers Edit photo for free buttons across its tools. It does not detail what the free tier includes in the pages reviewed, so limits should be confirmed on the site.
They can enhance and unblur photos, remove backgrounds, objects and text, replace parts of an image from a text prompt, expand images with outpainting, and generate images and avatars. Fotor also offers AI video generation and video editing tools.
Yes. Fotor has a batch photo editor for editing photos in bulk, and paid plans include an Exclusive AI Batch Edit for background removal and replacement.
The reviewed pages do not name any third-party integrations. They mention MCP in the navigation and API plans, but give no details. The site does list the AI models it uses, such as Flux, Gemini, Veo 3 and Kling.
According to the pricing page, unused credits roll over as long as you remain subscribed, up to 5 months of accumulation.
It can suit small businesses that need product photos, ad visuals and basic design work in one place. Features such as batch editing, brand kits, AI listing images and ad video tools target that use. Teams should confirm pricing and credit limits first.