Friendbuy is a growth marketing platform built around three connected modules: referral programs, loyalty programs, and influencer/creator partnerships. Brands use it to launch and manage advocate-driven acquisition campaigns, points- and tier-based loyalty programs, and creator/influencer commission tracking from a single dashboard. The platform targets ecommerce, subscription, service, travel, and financial-services brands, and integrates with commerce and marketing tools such as Shopify, Klaviyo, Attentive, Braze, Recharge, and Segment. Friendbuy positions itself as an enterprise-grade solution with white-glove onboarding rather than a self-serve tool, and is used by DTC brands including SPANX, OLLY, Outdoor Voices, Prose, MeUndies, and AG1.