GEO Metrics tracks brand visibility across ChatGPT, Gemini, Claude and more AI engines. Plans start at €80/month with a limited free trial.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
GEO Metrics is a software platform for generative engine optimization, often shortened to GEO. It measures how a brand shows up in answers produced by AI engines such as ChatGPT, Gemini, Claude, Perplexity, Copilot, DeepSeek and Grok. The company says more than 3,000 users rely on it.
The premise on its website is that people increasingly ask AI tools questions and receive a single answer instead of a page of links. If a brand is missing from that answer, competitors benefit. GEO Metrics aims to show where a brand stands and what to change.
Users set up projects and enter the prompts they care about, along with competitors, countries and languages. The platform then monitors the supported AI engines every day and records how each one responds, including whether the brand is mentioned and how it ranks.
From that data, GEO Metrics produces reports, sentiment analysis and benchmarks against competitors. Its AI Recommendations feature draws on three AI-powered recommendation systems to suggest actions that improve ranking in language models. Users can also connect the platform to an AI assistant through MCP and work on strategy by conversation.
The core features are AI Ranking Performance, Answer Accuracy, competitor benchmarking and advanced sentiment analysis. Ranking performance shows where a brand appears for a prompt, while Answer Accuracy checks that AI models describe the brand correctly and consistently so errors can be found and corrected.
The pricing page lists further analytics tools: content gaps, influencers, AI traffic analytics, link building, tags, a GEO agent called Elvin, WordPress AI Agent Analytics, and GEO, SEO and Agent Score site analysis. Pro and Enterprise add Maps, AI Shopping and Ads features, advanced positioning suggestions and API access.
GEO Metrics is a generative engine optimization platform. It tracks how AI engines such as ChatGPT, Gemini, Claude and Perplexity mention a brand, and provides recommendations to improve that visibility.
Plans are Freelance at €80/month, Pro at €245/month and Enterprise at €690/month. Annual billing lowers these to €72, €220 and €621 per month, a 10% saving.
Yes. The pricing page lists a free trial with limited access on every plan, and the site says no credit card is required to start for free.
It tracks ChatGPT, AI Overviews, AI Mode, DeepSeek, Grok, Copilot, Perplexity and Gemini on all plans. Claude is added on Pro and Enterprise.
The pricing page lists CSV, Excel and PDF exports, Looker Studio, MCP read access, Bing Webmaster Tools, Google Search Console and Notion. API access is available on Pro and Enterprise.
It suits brands, marketing and SEO teams, and agencies that want to measure and improve their presence in AI-generated answers. Enterprise brands can add a dedicated AI visibility expert.
The Freelance plan at €80/month is aimed at small teams starting to measure AI search presence. It allows 20 tracked prompts and 2 users, which may suit a small brand with a focused set of topics.
Yes. All plans allow unlimited projects and brands, and the site has a dedicated agencies page. It also runs an affiliate program.