Gradefy collects verified reviews, shows them with 6 embeddable widgets, and adds Google schema markup. Plans from €79/month with a 14-day free trial.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Gradefy is review management software for businesses that want to collect customer reviews, display them on their own websites, and have star ratings appear in Google search results. Its makers position it as an affordable alternative to Trustpilot, aimed at companies that find larger review platforms too expensive or too restrictive in their contract terms.
The product is sold as a single plan, Gradefy One, with every feature included and no cap on the number of reviews. A custom Partner plan covers agencies and consultants. The company says it was founded on the view that serious businesses should get professional review management at a fair price instead of paying hundreds per month.
Setup starts with creating an account and a business profile, which Gradefy says takes under two minutes and needs no technical skills. Each business or brand is a project. From there you send review requests by email, share a QR code at your location, hand out a direct link, or point customers to the hosted public review page for the project.
Incoming reviews pass through the moderation rule you choose: approve everything, approve only 4-5 star ratings, or review each one manually. Approved reviews appear in widgets that you paste into your site with one line of code. Gradefy also outputs JSON-LD structured data, so search engines can read your ratings and review counts.
The display side centers on six widget types: badge, inline, grid, carousel, floating, and wall. Each is under 15kb and uses Shadow DOM isolation, so it should not clash with your site's styles. Collection tools include automated email campaigns with follow-ups and custom templates, printable QR codes, direct links, and boosted campaigns that attach discount codes or rewards to review requests.
Behind these sit moderation rules, replies to reviews with email notification, and an analytics dashboard showing review volume, average rating, 7 and 30-day trends, rating distribution, and widget impressions and clicks. For technical teams, a REST API with scoped keys, an OpenAPI spec, and an MCP server allow automation and AI-agent access to reviews, projects, and widgets.
Gradefy is review management software that helps businesses collect verified customer reviews, display them with embeddable widgets, and add schema markup so star ratings can show in Google. It is positioned as an affordable alternative to Trustpilot.
Gradefy One costs €79/month when billed annually (€948/year) or €99/month when billed monthly. A Partner plan for agencies has custom pricing. All plans start with a 14-day free trial.
Yes. Every account starts with a 14-day free trial with full access and no credit card required. After it ends, the account stays active but read-only until you subscribe, and subscriptions have a 30-day money-back guarantee.
Reviews are collected through email campaigns, QR codes, direct links, and a hosted public review page. Gradefy says these are authenticated channels tied to real transactions. You can also choose to moderate reviews before they go live.
Its widgets embed on Shopify, WordPress, Wix, Squarespace, or any custom site by pasting one line of code. Gradefy also offers a REST API, an OpenAPI spec, and an MCP server for AI agents.
Yes. Export a CSV from your current platform, sign up, and contact Gradefy through the dashboard. The company says it imports the reviews for free within 24 hours.
Your reviews stay accessible and you can export all data at any time, according to Gradefy.
The Partner plan targets agencies and consultants. It adds white-label, a custom domain, unlimited projects and team members, SSO/SAML, a dedicated account manager, and a higher API limit of 10,000 requests per day.