Happilee is a WhatsApp Business API platform for no-code chatbots, broadcasts, team inbox, and WhatsApp commerce to boost sales and support.
Category
Automation
Pricing
Subscription-based with tiered plans: Growth $34/month + tax, Advanced $66/month + tax, plus a quarterly-only Basic plan and custom Enterprise pricing; 14-day free trial on all plans and no markup on Meta's own WhatsApp conversation fees (source: happilee.io/pricing/)., from $ 12.00/Mo
Happilee is a WhatsApp Business automation platform built for companies that sell and support customers over WhatsApp. As a Meta Business Partner, it gives teams a shared WhatsApp number they can use to run a no-code chatbot builder, send broadcast and drip campaigns to contact lists, manage conversations from a team inbox with multiple operators, sell through a WhatsApp product catalog (WhatsApp Commerce), and auto-sync leads from Facebook and Instagram ad campaigns into WhatsApp conversations. The platform advertises 1,600+ paying customers and markets itself as a fit for B2B sales teams, travel and tourism, restaurants, spas and salons, banking, EdTech, real estate, beauty brands, and marketing agencies, with particular traction in South India and the GCC region (interface support for English, Malayalam, Tamil, and Hindi). Happilee positions its pricing around 'zero markup on Meta's conversation charges,' differentiating it from competitors that add margin on top of WhatsApp's own messaging fees.
Key Features
No-code chatbot builder — Build automated WhatsApp chatbots without code, with plan limits ranging from 3 to 20+ bots depending on tier.
Team inbox — Shared WhatsApp business number where multiple operators can collaborate on customer conversations.
Broadcast & bulk messaging — Send bulk WhatsApp broadcasts and scheduled drip campaigns to contact lists.
WhatsApp Commerce — In-chat product catalog that lets customers browse and purchase directly within WhatsApp.
Meta Leads CRM — Automatically syncs leads from Facebook and Instagram lead ads into WhatsApp conversations for follow-up.
CRM & tool integrations — Connects with HubSpot, Zoho CRM, FreshSales, Shopify, Google Sheets, Zapier, Pabbly Connect, and Zoho Books.
Pros & Cons
Pros
No-code chatbot builder means non-technical teams can automate WhatsApp conversations without engineering help
Pricing model advertises zero markup on Meta's own conversation charges, which can undercut competitors that add a margin
Built-in integrations with common CRM (HubSpot, Zoho CRM, FreshSales) and ecommerce (Shopify) tools reduce setup friction
Cons
Pricing and marketing content is heavily localized to India/GCC, so international buyers may find plans and support less tailored to their market
Entry-level Basic plan is only available on quarterly billing, limiting flexibility for teams that want to test month-to-month
Integration list is relatively narrow (a handful of CRM/ecommerce tools plus Zapier), so deeper native integrations may be limited