HelpShelf is an AI agent for SaaS that gives cited sales and support answers, captures leads, and exposes llms.txt + MCP for AI assistants. Free plan available.
Researched and fact-checked by Bartu Cavusoglu · Updated August 8, 2026
HelpShelf is an AI agent platform for SaaS companies that combines customer support and sales into a single widget, email inbox handler, and public help center. It detects purchase intent from visitor questions and switches into a sales mode, giving cited, trust-ranked answers (curated, standard, or AI-draft) on pricing and comparisons, while also resolving routine support inquiries and escalating complex ones to a human via Telegram or Slack handoffs.
Beyond the on-site widget, HelpShelf publishes an MCP server and an llms.txt bundle so external AI assistants and shopping agents can pull accurate information about a company's product when researching it on a buyer's behalf. A sales dashboard tracks conversations, captured leads, and the questions buyers ask most. Setup is done via a single script tag or CLI command, and the product supports WordPress installs directly.
Pricing runs on a credit system: the Free plan offers one agent, the support/sales widget, a help center, and 100 content items with no credit card or expiry. Paid Pro ($49/mo) and Scale ($149/mo) plans add more agents, an autonomous email inbox, branding removal, API access, and priority support, with plan price acting as a hard cap on usage (no overage billing).
Key Features
Sales-mode AI agent — Detects purchase intent and switches to a sales mode with cited answers to pricing and comparison questions.
Trust-ranked cited answers — Responses include inline citations and a trust ranking of curated, standard, or AI-draft sources.
Lead capture — Captures visitor emails after confident, cited answers and sends Telegram alerts to the team.
Autonomous email inbox — Resolves support inquiries directly over email and escalates complex issues to a human.
MCP server + llms.txt — Publishes an MCP server and llms.txt bundle so external AI assistants can accurately reference the product.
Sales dashboard — Tracks conversations, captured leads, and the top buying questions visitors ask.
One-line setup — Deploys via a single script tag or CLI command, with direct WordPress plugin support.
Pros & Cons
Pros
Genuine free plan with no credit card required
No overage billing, plan price is a hard cap
Provides MCP + llms.txt for AI assistant discoverability
Cons
No time-limited trial of paid features beyond the free tier