Hero is B2B travel booking software that lets travel agents and resellers quote, book, and ticket accommodation, tours, and transport from one platform, with…
Category
ERP & Business Management
Pricing
Pricing is not publicly disclosed on Hero's website; the company directs prospective customers to request a demo rather than publishing self-serve pricing tiers.
Verified
Not yet
Last updated
August 6, 2026
IntegrationsSaaSAgenciesAPIWhite Label
Founded in Sydney, Australia in 2015, Hero builds software for travel agents and resellers who otherwise have to juggle dozens of suppliers, chase availability by phone and email, build quotes by hand, and reconcile commissions manually. Its core product, Hero Portal, lets resellers search, quote, book, and issue tickets for accommodation, tours and activities, and transport in one interface, with real-time rates and instant ticketing. For teams that want a bespoke booking experience, Hero API exposes the same supplier network so travel businesses can build their own custom travel-reselling stack, and Hero also offers Custom Tech engagements for tailored integrations. Hero USA (hero.travel/us) is the company's US-focused edition serving American travel resellers.
Key Features
Hero Portal — A booking portal that lets travel resellers quote, book, and ticket accommodation, tours and activities, and transport from multiple suppliers in one place.
Hero API — A developer API that lets businesses build their own custom travel-reselling stack on top of Hero's supplier network.
Custom Tech — Bespoke technology builds and integrations for travel resellers with needs beyond the standard Hero Portal or API.
Real-Time Rates & Instant Ticketing — Real-time supplier rates and instant ticketing designed to speed up quoting and reduce manual back-and-forth.
Multi-Supplier Consolidation — Consolidates accommodation, tours/activities, and transport suppliers into a single workflow instead of juggling separate supplier logins.
Pros & Cons
Pros
Consolidates accommodation, tours/activities, and transport booking from multiple suppliers into one portal instead of juggling separate supplier logins
Offers both a ready-made booking portal (Hero Portal) and a developer API (Hero API) for teams that want to build their own custom reselling experience
Markets real-time rates and instant ticketing aimed at cutting the manual back-and-forth of quote-building and availability checks
Cons
Public marketing pages do not disclose pricing, so prospective resellers must request a demo to learn costs
Feature and integration details beyond the high-level Portal/API/Custom Tech split are not published, requiring a sales conversation to evaluate fit
As a niche B2B travel-industry platform, it is not aimed at businesses outside travel reselling