See what Heyly does, how much it costs (Free vs €19/mo Pro), and how the video-greeting widget installs on WordPress and other sites — pros, cons, and FAQs.
Category
Marketing
Pricing
Freemium: Free plan (1 site, 1 video, 1,000 views/30 days) and Pro at €19/month (1 site, up to 3 videos, unlimited views, custom branding), with a 14-day free trial.
Heyly is a website widget that adds a short, personal video greeting — plus up to five customizable call-to-action buttons — to any web page, aimed at helping small businesses, consultants, and e-commerce sellers build trust with visitors before they have a large base of reviews or testimonials. Visitors record a roughly 30-second video on their phone, choose action buttons (e.g., booking links, WhatsApp, downloadable resources, email, LinkedIn), and install the widget on their site via a single JavaScript snippet or an official WordPress plugin — no developer required. The tool is built and operated by Riin Aas, a solo founder who also runs Riin Agency, Stikily, RAdezain, and tapHi, and is positioned explicitly as a bootstrapped, one-person SaaS product ('No VCs, no investors, no growth team.'). It is legally operated by RA Meedia OÜ, a registered company in Tallinn, Estonia, with infrastructure kept in the EU (Supabase Frankfurt, Cloudflare, Vercel) for GDPR compliance. Heyly targets service providers such as consultants, coaches, agencies, and accountants, as well as e-commerce stores, where a founder's or seller's face on product or landing pages is framed as a substitute for a long review history.
Key Features
Personal Video Greeting Widget — Embeds a short (~30s) personal video plus up to 5 call-to-action buttons on any page.
WordPress Plugin & Page Builders — Official WordPress.org plugin compatible with Elementor, Divi, Gutenberg, Bricks, and WooCommerce.
Targeting Rules (Pro) — Per-page, per-post-type, URL, and language targeting compatible with WPML and Polylang.
Real-Time Analytics — Built-in analytics dashboard on both Free and Pro tiers.
Pros & Cons
Pros
Very fast, no-code setup — installs via a single script tag or an official WordPress plugin in a few minutes (https://heyly.io/wordpress).
Free forever plan available (1 site, 1 video, up to 1,000 views/30 days) so businesses can try it with no credit card (https://heyly.io/).
Lightweight widget (under 30KB, loads async) designed not to slow down page speed (https://heyly.io/wordpress).
EU-based infrastructure and GDPR-focused positioning, which may appeal to European small businesses (https://heyly.io/about).
Built-in real-time analytics dashboard on both Free and Pro tiers (https://heyly.io/).
Cons
Free plan caps views at 1,000 per 30 days and only supports one video greeting, which limits it to very small sites (https://heyly.io/).
Pro plan is limited to a single site with up to 3 video greetings, so multi-site or agency use likely requires multiple subscriptions (https://heyly.io/).
It's a solo-founder product with no listed team, VC backing, or enterprise support tier, which may concern buyers wanting long-term vendor stability (https://heyly.io/about).
Free tier displays a 'Powered by heyly.io' badge, which paid users must upgrade to Pro to remove (https://heyly.io/).