iato Review, Pricing & Features

IATO is a cloud-based website crawler with technical SEO audits, AI-powered visual sitemaps, and a 440+ endpoint API. Free plan available; paid plans start at…

Category
AI
Pricing
freemium, from $0 /mo
Verified
Not yet
Last updated
August 7, 2026
SaaSAI AgentsAutomationAPIDashboardAICloudFreemium

IATO is a cloud-based website crawler and content governance platform built for SEO professionals, content strategists, web agencies, and developers. Unlike traditional desktop crawlers, IATO runs entirely in the browser and can crawl sites up to 250,000 pages in a single session, including JavaScript-rendered single-page applications. The platform performs technical SEO audits that detect over 50 issue types (broken links, missing metadata, duplicate content), builds a content inventory classified by type, word count, and freshness, and captures screenshots of every crawled URL.

IATO's standout feature is its visual sitemap editor: crawled sites are turned into a drag-and-drop, interactive node graph that users can restructure manually or with an AI sitemap assistant that accepts plain-language instructions and an AI taxonomy builder that automatically classifies and labels pages. Redirect maps can be exported as CSV for site migrations, and full version history lets teams roll back sitemap changes.

For developers and AI-agent workflows, IATO exposes a REST API (440+ endpoints), a published TypeScript SDK (iato-sdk on npm), and an MCP server with 105 tools for autonomous AI-assisted website operations. It also integrates with Google Search Console to pull search performance data directly into the platform, and supports scheduled crawls with webhook notifications. IATO is built by a small team based in Charlotte, North Carolina, and is offered on a free tier plus three paid plans (Professional, Team, Enterprise).

Key Features

Pros & Cons

Pros

  • Runs fully in the browser — no desktop software download or local machine resources required, unlike legacy crawlers such as Screaming Frog
  • Free tier includes real crawling (500 pages, 10 crawls/month) and full API access with no credit card required
  • Combines technical SEO auditing, content inventory, and a visual AI-assisted sitemap editor in one platform instead of separate tools
  • Strong developer surface: a documented REST API (440+ endpoints), a published TypeScript SDK, and an MCP server (105 tools) for AI-agent workflows

Cons

  • Free tier is capped at 500 pages per crawl, 10 crawls/month, and only 5 AI queries/month, which will feel limiting for larger sites
  • AI features are usage-capped per plan, and bringing your own AI API key (OpenAI/Anthropic/Google AI) adds a per-query orchestration fee on top of the subscription
  • Enterprise pricing is not published on the site and requires contacting the company directly

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