Free influencer pricing calculator estimating Instagram, TikTok and YouTube post rates from live data. Impulze.ai platform plans start at $29/month.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
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The Impulze.ai Influencer Pricing Calculator is a free web tool that estimates what a creator may charge for one sponsored post. It covers Instagram, TikTok and YouTube. A user pastes a creator's handle and receives a fair price range based on live follower and engagement data.
The data comes from Impulze.ai, an influencer marketing platform whose database holds more than 400 million creator profiles. The site also states that over 600 brands and agencies run campaigns on the platform.
The page presents the result as a starting point rather than a final quote. Creators set their own prices, and the calculator is meant to give brands a defensible number to bring into a conversation.
The method is published in four steps. First, followers are divided by 1,000 and multiplied by a platform price. On Instagram, every 1,000 followers is worth $14, and each platform has its own rate because the content takes different amounts of work.
Second, the creator's engagement rate is divided by 2.5%, which the page treats as average, so an average creator scores 1.0x. Third, that score is limited to between 0.6x and 2.2x so that one viral post does not inflate the estimate.
Fourth, the tool shows a range from 15% below to 15% above the middle price. The worked example uses 50,000 Instagram followers at 3.5% engagement, which gives $700, then $980, then a range of $833 to $1,127.
The main feature is the handle-based estimate across three platforms. Beside it sits a benchmark table of single-post ranges for five tiers, from nano creators under 10K followers to mega creators at 5M and above. The table assumes a 2.5% average engagement rate.
A pricing market menu adjusts results for other countries. Prices start in US dollars, and choosing another country changes them to match local costs and shows the local currency. The page says India, for example, comes out at about a third of the US price.
The page also explains what moves a rate inside the range: usage rights, whitelisting and paid amplification, exclusivity, bundle size, turnaround and production, and fit and history. It notes that bundling can lower per-post costs by 20 to 30%.
It is a free web tool that estimates what an Instagram, TikTok or YouTube creator may charge for one sponsored post. You paste a handle and get a price range based on live follower and engagement data.
It multiplies followers per 1,000 by a platform price (the page gives $14 per 1,000 on Instagram), then adjusts for engagement against a 2.5% average. The multiplier is limited to 0.6x to 2.2x, and the result is shown as a range 15% either side of the middle.
Yes, the page describes it as a free tool. Impulze.ai also has a free platform plan and paid plans starting at $29 a month for deeper creator search and analytics.
Monthly plans are Solo at $29, Starter at $89 and Professional at $199, plus a free plan. There are also one-time lifetime options at $299 (Lite) and $549 (Pro), listed as launch pricing.
No. The range covers the post only. Using the post in ads and asking a creator to avoid competitors cost extra, and the page says usage rights usually add 20 to 100%.
Yes. Prices show in US dollars first, and a pricing market menu changes them to match local costs and currency. The page says India comes out at about a third of the US price.
The sources do not name specific third-party integrations. They do list MCP access on paid plans and a SocialiQ Chrome extension.
It suits brand marketers, small businesses and agencies who want a data-based starting rate before negotiating with creators. Users who need a final quote still have to agree on terms with the creator.