Incredible is a desktop AI that clicks and types in your browser, files and apps on Mac and Windows. 7-day free trial, then plans from $25 per seat a month.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Incredible is a desktop app for macOS and Windows that does tasks on your computer for you. It clicks and types in your browser, files and apps the same way a person would, so the busywork gets done while you work on something else. The company positions it as the layer between what you mean and what your computer does.
The main contrast it draws is with chatbots. A chatbot writes the answer, but you still have to put it into each app yourself. Incredible puts it there for you, working directly inside the software you already use.
The company is a Swedish startup founded in 2020 by Philip Alm and David Bacelj. Its pilot customers include CellMark, a global supply chain company, and the site describes the public release as the next step.
You activate Incredible by holding a key (fn), saying what you need in your own words and releasing it. You can also type the task. The assistant then carries it out on your screen, in the same places you would.
When you activate it, it can see the page or document in front of you, which means you can say "reply to this" without explaining which email you mean. It also uses the files and page in front of you as context, so you do not have to describe everything first.
In the browser it clicks through pages and fills in forms on sites where you are already signed in. It asks before anything is sent, lets you approve or change a step, and can be stopped at any time. It only looks at your screen after you activate it.
The core capabilities are voice input, screen awareness, app control, actions, reminders and user controls. Actions include sending emails and filling in forms, after which Incredible tells you the task is done. Reminders let you say what needs attention and when, and the details you gave are attached to the reminder.
Incredible reads and updates spreadsheets and documents on your computer, which removes manual copying of numbers between files. It also moves information between apps. The company says more than 3,000 apps connect directly, and any other app you can open in a browser works too.
On security, the company states it is SOC 2 Type 2 audited by Sensiba and GDPR compliant, encrypts data at rest and in transit, and does not train on your data. Teams get a usage dashboard, feedback on every response and onboarding support.
Incredible is a desktop AI assistant for macOS and Windows that does tasks on your computer. It clicks and types in your browser, files and apps like a person would. You give it a task by voice or text.
Plans are billed per seat each month: Starter is $25, Pro $50, Max $179 and Ultra $500. Pro gives 2x the usage of Starter, Max 3x the usage of Pro and Ultra 10x the usage of Pro. You can cancel at any time.
Yes. The 7-day trial covers everything in Starter and starts in the app after you download it. You add a card, but nothing is charged unless you stay past the trial. The trial is for individual accounts, one per workspace.
The company says more than 3,000 apps connect directly and any app you can open in a browser also works. Gmail and HubSpot appear in its demo. Ultra also lists use in legacy systems like CRM and ERP.
The company states it is SOC 2 Type 2 audited by Sensiba and GDPR compliant. It encrypts data at rest and in transit and does not train on your data. It only views your screen after you activate it and asks before anything is sent.
It is a desktop app for macOS 13 or later and Windows 10 or later. You download it, open it and create your account in the app.
Yes. A team has one plan and every seat is on the same tier, at the same per-seat price. Usage is counted per person, and larger teams can pay by invoice. Seat changes mid-month are prorated.
It suits business professionals who spend time on repetitive work across several apps, such as sales, marketing, recruiting, operations and founders. Example tasks include outreach, resume screening, receipt filing and scheduling.