Inrō automates Instagram DMs with an AI agent, comment-to-DM and campaigns. Free plan, Pro from €12.99/month. Read features, pricing and verdict.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Inrō is an Instagram DM automation platform built only for Instagram. It turns comments, story replies, mentions, Lives and ad leads into automated direct message conversations, with the goal of capturing leads and driving sales. The company describes itself as a Meta Tech Provider and says more than 10,000 creators and brands use it.
The product centers on four areas: an AI Agent that replies in the account owner's voice, comment-to-DM automation, DM campaigns to contact segments, and a smart inbox with CRM. Etienne and Pierre, who previously ran a venture studio, founded the company to make brand messaging feel personal instead of mass-sent.
Users connect an Instagram Business or Creator account, then pick a trigger: a comment, story reply, mention, incoming DM or ad. Next they write the message, which can be a link, an offer, a question or a voice note, or they hand the conversation to the AI Agent. Once active, Inrō keeps the conversation going.
For the AI Agent, Inrō syncs the inbox and recent posts, analyzes how the owner writes, and drafts the tone, goals and sample messages for review. Users then upload an FAQ or price list, or point it at a site, and decide when it speaks. The builder is no-code and uses connected message bubbles.
The AI Agent answers repeated questions in the sender's language, saves details such as email, phone, city or budget to the contact, and can run actions like sending a booking link. Owners choose whether it replies to everything, selected intents or nothing, and can exclude folders so it never messages suppliers or friends. It steps back for an hour after the owner joins a chat.
Comment to DM sends a link when someone comments a keyword. DM campaigns send launches, reminders and voice notes to segments. The inbox stores, tags and searches contacts, with unlimited CRM contacts on every plan. Paid plans add scheduling, A/B testing, payments in DMs and a private API.
Inrō is an Instagram DM automation platform with an AI agent. It turns comments, story replies, mentions, Lives and ad leads into automated DM conversations. It includes DM campaigns and an inbox with CRM.
Inrō has a Free plan at €0 and a Pro plan starting at €12.99 per month. Annual Pro is €1,249 per year, and the Managed account plan starts at €299 per month. Pro pricing follows the number of contacts activated each month.
Yes to both. The Free plan covers 100 activated contacts a month, 3 active automations and 3 campaigns a month, with no credit card required. Pro includes a 14-day free trial.
Any campaign, segmentation, data enrichment or automation activates a contact. Manual DMs do not count. Once activated, a contact can receive any number of automations that month, and the quota resets monthly.
Native integrations include Shopify, Stripe, Calendly, Eventbrite, HubSpot and Meta conversion events. Make.com and Zapier reach over 8000 platforms. A REST API, webhooks and an MCP server for Claude and ChatGPT are also available.
No. Inrō uses a no-code visual builder where you connect message bubbles into a flow. The company says most users go live within 5 minutes.
Inrō says the risk comes from tools that bypass Instagram's official API, and that it is a Meta-approved vendor. It does not guarantee outcomes, so users should still follow Instagram's rules.
It suits creators, coaches, e-commerce brands, clinics and agencies that rely on Instagram for leads and sales. It is less relevant for businesses that sell mainly through other channels.