Instant Reply is an AI sales agent for Instagram, WhatsApp and Messenger DMs. Plans start at $59/month, with a free build-and-test tier.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Instant Reply is an AI sales agent and shared inbox for businesses that receive customer enquiries through direct messages and comments. It brings Instagram, Messenger, WhatsApp Business and Telegram into a single queue, so each customer has one thread with its full history.
The company positions it as more than an auto-responder. The AI is meant to quote from your real prices and policies, follow up with leads who go quiet, and move conversations toward a booking or sale. Human review stays available throughout, and the AI can pass difficult threads to a person.
You connect your channels through official Meta and WhatsApp Business API connections, then upload the material the AI should rely on: FAQs, pricing and service details. This knowledge base is called the AI Brain. The AI uses it to draft the first reply as soon as a message arrives.
Teams choose how much control to keep. In approval mode, drafts wait for a person to approve, edit or escalate. Once the team trusts certain reply types, it can switch on auto-send for those only.
Behind the scenes, the product extracts name, contact details and intent from a chat and saves a lead record. With a CRM connected on Pro, that record is sent on to the destination, and each customer card shows a pending, success or failed sync status.
The core feature is the shared inbox with AI-drafted replies. The AI can read voice notes and photos, answer product questions from a Shopify store, and handle objections on Growth and above. Comment-to-DM lets it answer a public comment and continue the conversation privately.
Follow-ups use the original DM context and stop when the lead replies, books or opts out. Review requests ask satisfied customers for a Google review inside the same thread after a job is complete.
On Pro, booking offers open Google Calendar spots in the chat or sends a Calendly link, confirming only after the calendar records the booking. A REST API and MCP are also available, and API calls and webhooks are free until they trigger an action.
Instant Reply is an AI sales agent and shared inbox for Instagram, WhatsApp, Messenger and Telegram. It answers from your own prices and policies, reads voice notes and photos, follows up with leads and hands off to a person when needed.
Paid plans start at $59/month for Starter, with Growth at $129/month and Pro at $349/month. Yearly billing lowers these to $49.17, $107.50 and $290.83 per month. Building and testing is free.
Yes. Yearly plans include 7 days free, with a card needed and nothing charged until day 8. The help center also states that every new workspace starts on a 7-day Pro trial. A 14-day ROI guarantee refunds the first paid charge if you see no return.
Instagram and Messenger are included from Starter. WhatsApp Business and Telegram are added on Growth and above. Free workspaces cover Instagram only.
HubSpot, Pipedrive, Zoho CRM, Notion and Airtable are live for lead sync on the Pro plan. Booking works with Google Calendar and Calendly, and Shopify product questions are supported. Salesforce and HighLevel are coming soon.
Yes. Replies can stay in draft so the team can edit or escalate them. You can enable auto-send only for the reply types your team trusts.
No. Instant Reply bills by AI replies sent per month, and contacts are unlimited on paid plans. If you reach your reply limit, the AI pauses and you are emailed, with no overage bill.
The company says it is built for small teams such as solo operators, local service teams, e-commerce brands and agencies. Starter at $59/month covers one seat on Instagram and Messenger. The company says no developer is needed to get value from it.