Interact is a quiz maker for lead generation with email integrations and analytics. Free plan available; paid plans start at $27/month billed annually.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Interact is an online quiz maker built for lead generation. Businesses create personality, assessment, scored, branching and category quizzes that collect an email address from each quiz taker and point them toward a relevant next step, such as a product, a service or a landing page. The company was founded in 2014 and operates under The Quiz Collective, Inc.
The site positions quizzes as an alternative to static lead magnets such as eBooks and PDFs. Listed use cases include lead capture, product and service recommendations, audience segmentation and answering customer questions. A free plan exists with limits, and paid plans add email integrations, branching logic and analytics.
The features page describes five steps: create, design, collect leads, share and embed, and analyze. Users start from one of dozens of templates or generate a quiz with the AI quiz maker, which the site says needs no design or coding skills. Conditional logic changes the questions based on earlier answers.
Colors and fonts can match a brand guide, and images come from Unsplash and Giphy. An opt-in form captures emails, and leads can be segmented into different lists by quiz result. Quizzes can be embedded with copy-and-paste code, shared as a popup or announcement bar, and are built to work on mobile.
The Free plan supports three logic types: Personality, Assessment and Scored. Paid plans add Branching and Categories. Result pages can carry custom call-to-action buttons or redirect to a landing page on the user's own site, and lead segmentation sends quiz takers to different lists based on their results.
Analytics scale by plan. Lite includes basic analytics, while Growth and Pro add advanced analytics with aggregated audience data and drop-off graphs. The features page also describes question-by-question insights and individual lead details with answer breakdowns. Conversion tracking through Google Analytics starts on the Growth plan.
Interact is a quiz maker for lead generation. Businesses build personality, assessment, scored, branching and category quizzes that capture email addresses and guide people to a relevant next step. The company was founded in 2014.
Interact has a Free plan at $0 and three paid plans: Lite at $27/month, Growth at $53/month and Pro at $125/month, all billed annually. The site says yearly billing saves up to 40%.
Yes to both. The Free plan allows 5 quizzes, 100 completions per month and 1 user. Paid plans offer a 7-day free trial.
The integrations page lists 41 connections, including Mailchimp, Klaviyo, ActiveCampaign, Kit, HubSpot, Kajabi, Slack and Google Analytics. Zapier connects quizzes to other apps. Pro adds HubSpot, Infusionsoft, Maropost and Ontraport as advanced integrations.
Yes, on higher plans. Free and Lite quizzes display Interact branding. The Growth and Pro plans are fully white-labeled.
The site says no. Users can start from dozens of templates or create a quiz with AI, and in-app support walks them through the process. No coding or design skills are required.
Interact targets coaches, service providers, creators, e-commerce brands, educators and enterprise teams that want to grow an email list or recommend products and services through quizzes.
Yes. According to the pricing page, a subscription can be canceled at any time and stays active until the end of the current billing period.