Joy is a Shopify loyalty platform with points, VIP tiers, referrals, and social rewards to turn buyers into repeat customers.
Joy is a customer loyalty and retention platform built for Shopify merchants. It lets brands run points-based rewards programs (30+ earning actions), VIP tier systems with custom perks, two-sided referral programs, and social rewards for engagement on Instagram, TikTok, and Facebook.
The platform surfaces loyalty across 30+ storefront touchpoints, including a floating widget, product pages, cart, checkout, and account pages, plus support for Apple Wallet, Google Wallet, and physical POS. For developers, Joy offers a REST API v2, JavaScript SDK, Web Components, and Shopify Flow automation with 22 triggers and 7 actions.
Joy reports over 20,000 brands using the platform, a 4.9-star rating from 1,689+ reviews on the Shopify App Store, and more than $194.5M in assisted revenue generated through its programs. Notable users cited on the site include Allbirds and Paula's Choice.
Joy is based in Hanoi, Vietnam.
No — Joy has a free Starter plan that covers up to 250 orders a month with no cost.
Yes, all paid plans (Essential, Advanced, Ultimate) include a 14-day free trial with full feature access and no charges during the trial.
The program keeps running normally; usage fees apply per 100 additional orders — $15 on Essential, $10 on Advanced, and $5 on Ultimate.
No, Joy does not charge for setup or onboarding and provides free guidance during implementation.
Yes, all paid plans include a 30-day money-back guarantee within the first billing cycle.