Kartra is an all-in-one marketing platform with funnels, email, courses, checkout, and affiliate management. See features, pricing plans, and who it's best for.
Researched and fact-checked by Bartu Cavusoglu · Updated October 16, 2026
Kartra is a cloud-based, all-in-one marketing platform aimed at coaches, consultants, course creators, and other online entrepreneurs who want to run their business without stitching together separate tools. The platform bundles a drag-and-drop landing page and website builder, email marketing with automation and segmentation, a visual sales-funnel mapper with funnel simulation on higher tiers, online course and membership hosting with content drip and progress tracking, checkout pages with upsells and promotions, lead-capture forms, affiliate management for recruiting and tracking partners, video marketing with a custom player, surveys and quizzes, appointment scheduling, a helpdesk/support ticketing system, and an AI writing assistant (Kartra AI). Pricing is tiered by contact-list size and feature access, from the entry-level Essentials plan up to the Professional plan, with a 14-day free trial and 30-day money-back guarantee.
Key Features
Landing page & website builder — Drag-and-drop builder for landing pages and full websites with conversion-focused templates.
Sales funnel builder — Visual funnel mapper with a funnel simulator (available on higher-tier plans) for building and testing customer journeys.
Online courses & memberships — Hosts video-based courses and membership sites with content drip scheduling and progress tracking.
Checkout pages & upsells — Built-in checkout pages with order bumps, upsells, and promotions.
Lead capture forms — Form builder for capturing and routing leads into funnels and email lists.
Affiliate management — Recruit, track, and pay affiliates, with partner profiles and performance analytics.
Video marketing player — Custom video player for embedding and tracking engagement on marketing and course videos.
Surveys & quizzes — Interactive surveys and quizzes for engagement and lead qualification.
Appointment scheduling — Built-in calendar and booking tool for scheduling calls and meetings.
Helpdesk & support ticketing — Native helpdesk with support ticketing, and live chat on the Professional plan.
Kartra AI content assistant — AI-assisted content creation tool built into the platform.
Pros & Cons
Pros
All-in-one suite (funnels, email, courses, memberships, checkout, affiliates, helpdesk) can replace several single-purpose tools under one subscription.
Built-in affiliate management and helpdesk/support ticketing are included natively rather than requiring separate add-on software.
14-day free trial plus a 30-day money-back guarantee lowers the risk of testing the platform before committing.
Cons
Entry-level Essentials plan starts at $59/mo but caps contacts at 500, which can be restrictive for a growing list.
Key capabilities like funnel simulation, affiliate management, and live-chat helpdesk are reserved for the Growth ($229/mo) and Professional ($549/mo) tiers.
Contact and pricing tiers scale quickly, so costs can rise fast as an email list or team grows.
Pricing
Essentials $59/mo ($52/mo billed annually) Monthly or annual
Starter $119/mo ($99/mo billed annually) Monthly or annual
Growth $229/mo ($189/mo billed annually) Monthly or annual
Professional $549/mo ($429/mo billed annually) Monthly or annual