Katalist is an AI video tool for performance agencies with product swap and consistent characters. Plans start at $19/month with a 7-day free trial.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Katalist is an AI creative studio aimed at performance marketing teams and agencies. It lets users write or import a script, generate a storyboard and video, and export the result for the channels they advertise on.
The product is built around a simple idea: a team rarely needs a brand-new concept each time, because a creative that already worked can be reused. Katalist's product swap engine drops a different product into that winning video, so one ad can be rerun across many products.
The company describes the tool as made by marketers and built for agencies. Its pitch is managing creative across every client from one place, shipping more variations per brief, and avoiding reshoots.
The workflow starts with a script. Users write one inside Katalist or import their own, and the platform breaks it into shots and generates a storyboard with consistent characters and scenes.
From there, each shot can be refined. Users adjust framing and shot types, regenerate anything they do not like, turn the shots into video, and export. The site also shows a prompt box where a user can ask for a first-draft video from a script.
For product swaps, a user uploads a reference image and Katalist replaces the item in a shot or video with that product, matching lighting and scale. Changes after that are made with prompts, such as swapping one bag for another, instead of a re-edit. Every shot is reviewed before export.
The headline feature is product swap, which keeps a product's shape, label, and colors from a real photo. Alongside it, character consistency lets a team cast a character once and keep the same face and look through a whole video, with the option to replace a character or just their voice.
Katalist also supports localization, including new lip-sync for a different market, and AI voiceover and an AI Script Assistant on paid plans. Higher tiers add an AI image editor and custom characters.
Paid plans give access to several video models: Runway Gen-4, Google Veo 3.2, Kling Pro and Standard, Pixverse v4, WAN-I2V, Sora 2, and LTX-2. That lets teams pick a model per shot rather than relying on a single engine.
Katalist is an AI creative studio for performance teams. Users write or import a script, generate storyboards and videos with consistent characters, swap products into winning creatives, and export for their channels.
The pricing page lists Essential at $19.00, Pro at $39.00, and Unlimited at $99.00, with Enterprise available by contacting the company. A second set of annual-billing figures ($29, $31, and $79 per month) also appears, so check the current rate before subscribing.
Yes. The pricing page offers a 7-day free trial on Essential, Pro, and Unlimited. The FAQ also says new users can sign up free and receive free credits without a credit card.
Product swap replaces an item in a shot or video with your real product, using an uploaded reference image. Katalist keeps the product's shape, label, and colors while matching the scene, so one winning creative can be rerun for other products.
Plans list Runway Gen-4, Google Veo 3.2, Kling Pro and Standard, Pixverse v4, WAN-I2V, Sora 2, and LTX-2.
Pro and Unlimited plans include Adobe Premiere Pro integration. Enterprise lists Premiere Pro and Final Cut Pro export, enterprise integrations, and API access.
It is aimed at performance agencies and marketing teams that need to produce many ad variations across products and clients. Its site describes it as made by marketers and built for agencies.
Yes. The Unlimited plan includes real-time team collaboration and 2 seats, and Enterprise offers unlimited users with real-time collaboration.