Landbot is a no-code AI agent and chatbot builder for websites and WhatsApp. Review of features, integrations and pricing, from a free plan to €80/month.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Landbot is a no-code platform for building AI agents and chatbots that run on websites and WhatsApp. It is designed for marketing and revenue teams that want to capture and qualify leads, automate customer support and improve website conversion without waiting on developers.
The company says it has been operating since 2015 and now serves more than 12,000 teams in over 190 countries, with over a billion conversations handled. It also reports a 4.7 average rating across more than 680 verified reviews.
Landbot's pitch is a hybrid approach. Instead of choosing between a rigid rule-based chatbot and an open-ended AI agent, the platform combines structured flows with AI reasoning, so teams can keep control of key steps while letting AI handle open questions.
Users build agents in a visual drag-and-drop editor, or describe the goal to the AI Copilot, which generates the full workflow automatically. Each block can then be edited by hand. The company says a first agent can be live in about 15 minutes: build the flow, connect a channel and publish.
AI answers are grounded in the customer's own knowledge base, and rules can be mixed with AI so the bot stays on topic. Leads captured in conversation can be scored and sent to a CRM, while a shared inbox lets human agents take over a chat when needed.
A newer AI Skills feature lets teams build a conversion agent from Claude Code, Claude desktop, Codex or Cursor. The agent creates a Landbot flow rather than an app to host, which can be checked on a share URL and refined in the visual builder.
The core of the product is the visual flow builder, supported by ready-made chatbot and AI agent templates. Paid plans add A/B testing, webhooks and API access, and the web channel plus Messenger and API chat. Human takeover through a shared inbox is included on every plan.
For conversion work, Landbot offers lead qualification and routing, CRM context, and interactive formats such as quizzes, configurators and booking steppers. Analytics help teams see what is working in their conversations.
Landbot also sells services. Agent Studio and Managed Services cover design, launch, optimization and maintenance of custom agents by Landbot's own team. On data protection, the company cites GDPR, SOC 2, a DPA on request and a policy of not using customer chats to train models.
Landbot is a no-code platform for building AI agents and chatbots for websites and WhatsApp. Marketing and revenue teams use it to qualify leads, automate customer support and improve website conversion without writing code.
Landbot has a free plan at €0. Paid plans start at €32 per month for Starter and €80 per month for Professional when billed annually, or €40 and €100 billed monthly. Professional WA costs €160 per month and Business starts from €400 per month.
Yes. The Free plan is free forever with 100 chats per month and one seat. Paid plans include a 14-day trial, after which accounts move to Free without a charge and without requiring a card.
Yes. The Free and Starter plans can test WhatsApp with Landbot's test number. Using your own number requires Professional with a €100 per month add-on, or Professional WA, which includes one number.
Landbot lists native integrations such as HubSpot, Salesforce, Pipedrive, Zoho, Google Sheets, Airtable, Mailchimp, Slack, Stripe, Calendly and Shopify. It also connects to more apps through Zapier and n8n, webhooks and an API.
No. Landbot is built for non-technical teams and uses a visual drag-and-drop builder and an AI Copilot that creates workflows from a description. Developers can still extend bots through the API, webhooks and SDK.
According to Landbot, chats are not used to train models and are not sold to third parties. The company states it is a European platform with GDPR and SOC 2 compliance, and offers a DPA on request.
The free entry point and the €32 per month Starter plan make it accessible to small teams. Smaller teams should check the chat and AI chat allowances, since overages cost €0.05 per chat and €0.10 per AI chat.