Leader24 is a no-code AI agent that automates website live chat and WhatsApp support, lead qualification, and appointment booking for small businesses.
Category
AI
Pricing
Subscription-based with three tiers after a 30-day free trial: Starter at €35/month, Business at €120/month, and Enterprise at €300/month, each scaling message volume, AI agents, team members, and document storage; usage add-ons (extra messages, agents, team members) are billed separately, with roughly 20% savings on annual billing.
Verified
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Last updated
August 6, 2026
EnterpriseNo-CodeChatbotMultilingualAI
Leader24 is a no-code AI agent builder that lets businesses deploy a single AI assistant across their website live chat and WhatsApp Business. The agent answers customer questions using the company's own content (web pages and uploaded documents), qualifies leads, and can convert conversations directly into booked appointments via Google Calendar or Calendly. It supports multimodal input (text, images, audio, and PDFs) and replies in multiple languages, routing every conversation from both channels into one unified inbox. Leader24 markets itself around vertical use cases such as e-commerce, real estate, automotive, tourism, salons, professional services, restaurants, and gyms, positioning the product for owners who want 24/7 automated customer response without technical setup.
Key Features
AI agent for website live chat and WhatsApp — A single AI agent handles customer conversations across both website live chat and WhatsApp Business, routed into one unified inbox.
Content-grounded responses — The agent answers using the business's own web pages and uploaded documents rather than generic AI knowledge.
Appointment booking — Converts conversations directly into booked appointments via Google Calendar and Calendly integrations.
Multimodal message handling — Processes text, images, audio, and PDF attachments sent by customers, not just plain text.
Lead qualification and AI insights — Qualifies incoming leads automatically, with AI-generated conversation analytics available on Business and Enterprise plans.
No-code setup — Businesses can configure and launch an AI agent without writing code, per the product's 'create your AI agent in 5 minutes' positioning.
Pros & Cons
Pros
Single AI agent covers both website live chat and WhatsApp from one unified inbox
No-code setup lets non-technical teams launch an agent quickly
Handles multimodal input (text, images, audio, PDFs), not just plain text
Built-in appointment booking via Google Calendar and Calendly integration
30-day free trial available before committing to a paid plan
Cons
No permanent free plan — only a 30-day trial before paid billing starts
Message volume is capped per plan, with extra usage billed separately (€30 per 1,000 messages)
Higher-value features like AI conversation insights and Gmail/Google Calendar integration are reserved for the Business and Enterprise tiers
Marketing site and UI are primarily in Italian, which may add friction for non-Italian-speaking buyers