Leadfire is an AI chat widget that qualifies website visitors and sends structured leads to WhatsApp. See features, £29.99/mo pricing, and who it's best for.
Leadfire is a UK-based AI chat widget built to turn website traffic into qualified enquiries for trades and local service businesses such as waste clearance firms, roofers, repair shops, plumbers, electricians, and decorators. Instead of a static contact form, Leadfire's AI assistant starts a conversation with each visitor, asks the right follow-up questions for that business's services, and captures structured details like job type, location, timing, and contact information. When a visitor signs up, Leadfire crawls the business's website, Google Business Profile, and review platforms such as Checkatrade, Trustatrader, and Trustpilot to tailor the assistant's knowledge and tone. Qualified leads are delivered instantly via WhatsApp, or through webhooks that connect to tools like Zapier, Google Sheets, GoHighLevel, and HubSpot. Leadfire installs via a WordPress plugin or Shopify app, with Wix and Squarespace support listed as coming soon, plus a universal embed code for any website. The platform also includes a free website audit tool that flags where a business's existing site is losing enquiries. Leadfire was built by a small team based in Worthing, UK, with a combined 40 years of experience in web development, integrations, marketing, advertising, and AI/LLM systems.