Leadfire is an AI chat widget that qualifies website visitors and sends structured leads to WhatsApp. See features, £29.99/mo pricing, and who it's best for.
Researched and fact-checked by Bartu Cavusoglu · Updated August 8, 2026
Leadfire is a UK-based AI chat widget built to turn website traffic into qualified enquiries for trades and local service businesses such as waste clearance firms, roofers, repair shops, plumbers, electricians, and decorators. Instead of a static contact form, Leadfire's AI assistant starts a conversation with each visitor, asks the right follow-up questions for that business's services, and captures structured details like job type, location, timing, and contact information. When a visitor signs up, Leadfire crawls the business's website, Google Business Profile, and review platforms such as Checkatrade, Trustatrader, and Trustpilot to tailor the assistant's knowledge and tone. Qualified leads are delivered instantly via WhatsApp, or through webhooks that connect to tools like Zapier, Google Sheets, GoHighLevel, and HubSpot. Leadfire installs via a WordPress plugin or Shopify app, with Wix and Squarespace support listed as coming soon, plus a universal embed code for any website. The platform also includes a free website audit tool that flags where a business's existing site is losing enquiries. Leadfire was built by a small team based in Worthing, UK, with a combined 40 years of experience in web development, integrations, marketing, advertising, and AI/LLM systems.
Key Features
AI conversational lead capture — An AI chat widget holds natural conversations with website visitors and guides them toward sharing enquiry details instead of using a static contact form.
Automatic lead qualification — Captures names, phone numbers, emails, job type, location, and timing so teams can prioritize the most promising enquiries.
WhatsApp lead delivery — Qualified leads are sent instantly to WhatsApp for fast follow-up by busy service teams.
Webhook integrations — Leads can also be routed through webhooks into Zapier, Google Sheets, GoHighLevel, and HubSpot.
WordPress plugin and Shopify app — Installs via a dedicated WordPress plugin or Shopify app, or a universal embed code for any website; Wix and Squarespace support is listed as coming soon.
Conversion analytics — Shows which pages, sources, campaigns, and devices are generating quality leads and where prospects drop off.
Pros & Cons
Pros
Purpose-built for trades and local service businesses rather than general-purpose support chat
Delivers qualified leads directly to WhatsApp for fast, low-friction follow-up
Quick turnkey setup via WordPress plugin, Shopify app, or a universal embed code
Webhook support connects leads into Zapier, Google Sheets, GoHighLevel, and HubSpot
Onboarding personalizes the assistant using the business's own site, Google Business Profile, and review platforms
Cons
Single fixed pricing plan with no visible lower tier or annual discount
Native platform support is limited to WordPress and Shopify today, with Wix and Squarespace still listed as coming soon
Positioned narrowly for trades/local-service lead capture rather than broader customer support or ecommerce chat use cases
Public-facing pricing and feature evidence is limited to the marketing site, so some capabilities (e.g. reporting depth) are not fully documented