Leal puts digital loyalty cards in Apple and Google Wallet with no customer app. Free plan, Pro $99/month, Agency from $149/month. Read the review.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Leal is a wallet-based loyalty platform that puts digital stamp cards and rewards in Apple Wallet and Google Wallet. It is aimed at cafés, salons, gyms, bakeries and independent shops, and customers do not need to download an app. The company operates as Leal by Jemcode International Limited, was started in 2025 and is run from Dublin.
The idea is to replace paper punch cards with a card that sits on the customer's phone and opens from the lock screen. A business designs a branded card, sets a reward such as a free coffee after nine visits, and customers add it by scanning a QR code. The site also lists a Pkpass inspector and a Pass.json validator among its tools.
Setup follows three steps. The business shows a QR code at checkout, the customer scans it with the phone camera, and one tap saves the card to Apple Wallet or Google Wallet. No account creation is needed on the customer side. Stamps and reward balances then sync to the wallet card in real time, so customers see current progress.
At the counter, staff scan the customer's card with the Leal app on iPhone or Android, or enter the code manually, then add a stamp or redeem a reward in one tap. Each team member gets a separate login. Push notifications can tell customers when they are close to a reward or when an offer is running.
Cards can use custom colors, logos and messaging. The Free plan includes one card design, unlimited stamps per card, push notifications and a basic analytics dashboard. Analytics cover sign-ups, visits, stamps and redemptions over time, with forecasts and anomaly alerts once there is enough history.
Pro adds unlimited designs, advanced notifications, automation and triggers that win back lapsed customers, customer segmentation, multi-location management, branded links with a custom domain, API access and data export. Developers get a REST API, webhooks and nine official SDKs. Agency mode lets resellers manage several client programs from one dashboard under their own brand.
Leal is a wallet-based loyalty platform that puts digital stamp cards and rewards in Apple Wallet and Google Wallet. It is built for in-person businesses such as cafés, salons, gyms and independent shops. Customers add a card by scanning a QR code and do not need to download an app.
Leal has a Free plan at $0 per month, Pro at $99 per month and Agency from $149 per month. Annual billing gives two months free, about $82.50 per month for Pro and $124 per month for Agency. There are no setup fees or contracts.
Leal offers a permanent Free plan rather than a countdown trial. It has no expiry date, no credit card is needed, and it includes unlimited customers and one card design. When a business upgrades to Pro, its customers, stamps and card design carry over.
No. Leal cards live in Apple Wallet and Google Wallet, which come pre-installed on iPhone and Android phones. Customers scan a QR code and tap to add the card. Businesses use the Leal app on their store devices to stamp cards.
Leal lists Zapier and Make for automation, and point-of-sale connections including Square, Shopify POS, Epos Now and Loyverse. It also names Brevo and Twilio for SMS, and Mailgun, Postmark and SendGrid for email. A REST API, webhooks and nine SDKs are available too.
Leal is best for in-person businesses where customers return often, such as cafés, bakeries, salons, gyms, restaurants, retailers and clinics. Multi-location operators and agencies running loyalty for local clients are also named as audiences.
Leal describes itself as designed for business owners rather than developers. The company says most businesses are live in under 15 minutes, and the Free plan lets a small business run a real program with unlimited customers. Advanced features such as automation sit on the $99 Pro plan.
Leal is currently available in English, French, Spanish and German. The site says more languages are on the way, and businesses can send a feature request for another language.