Loomly review 2026: social media calendar and approval workflow features, pricing plans, the Bending Spoons acquisition, and alternatives compared.
Category
Social Media
Pricing
Subscription, from $42/month
Verified
Not yet
Last updated
July 18, 2026
Founded
2015
Headquarters
New York, New York, US
Web AppiOSFree TrialAITemplates
Overview
Loomly is a social media management platform built around a shared content calendar and structured approval workflows, founded in New York in 2015 and acquired by Bending Spoons in January 2025.
It is unrelated to Loom or Loomio despite the similar naming pattern, and it competes in the crowded social scheduling category by focusing on approval-driven team and agency workflows.
Key Features
Loomly's core is a visual calendar where posts move through customizable multi-step approval workflows before being scheduled and auto-published across connected social channels.
AI-assisted caption generation, trending post ideas, a unified social inbox, and brand guideline checks round out the platform beyond basic scheduling.
Pricing
Published pricing scales with the number of connected social accounts: Base at $42/month (10 accounts) up to Premium at $369/month (50 accounts), plus a custom Enterprise tier for 61+ accounts.
All tiers include unlimited users, and annual billing offers roughly a 25 percent discount versus paying monthly.
Key Features
Shared visual content calendar — Drag-and-drop scheduling across all connected social accounts in one calendar view.
Customizable approval workflows — Multi-step review and sign-off processes let managers or clients approve posts before publishing.
AI-assisted post creation — Generates captions and copy suggestions to speed up content creation.
Post idea suggestions — Surfaces trending topics, RSS feeds, and observances to keep the content calendar full.
Unified social inbox — Manages comments and messages from multiple social channels in one shared inbox.
Brand guideline checks — Flags posts that deviate from brand voice or guidelines before they go live.
Performance analytics — Tracks post and channel performance across every connected social account.
Multi-channel publishing — Auto-publishes to Facebook, Instagram, X, LinkedIn, Pinterest, TikTok, YouTube, and Google Business Profile.
Pros & Cons
Pros
Approval workflows are more robust than most competitors at similar price points
Published, transparent pricing tiers rather than sales-only enterprise quotes
Unlimited users included on every tier, which suits agencies and larger teams
AI-assisted ideation and brand guideline checks reduce manual content review
Backed by Bending Spoons, giving the product continued investment after acquisition
Cons
Pricing scales quickly with account count, making higher tiers expensive for large brands
No perpetual free plan, only a 7-day free trial
Some advanced analytics and integrations are reserved for higher tiers
Newer under Bending Spoons ownership, so long-term roadmap direction is still settling
Smaller ecosystem of native integrations compared with larger competitors like Hootsuite
Pricing
Base $42/month Monthly (annual billing offers ~25% discount)
Standard $80/month Monthly (annual billing offers ~25% discount)
No, Loomly is a social media management platform with no corporate connection to Loom, the video messaging tool, despite the similar name.
Who owns Loomly now
Loomly was acquired by Bending Spoons, an Italian technology holding company, on January 10, 2025. Financial terms were not disclosed.
How much does Loomly cost
Loomly's Base plan starts at $42/month for 10 social accounts, scaling up to Premium at $369/month for 50 accounts, with a custom Enterprise tier for 61+ accounts.
Does Loomly offer a free trial
Yes, Loomly offers a 7-day free trial on paid plans with no credit card required, though there is no permanent free tier.
Who founded Loomly
Loomly was founded in 2015 by Thibaud Clement and Noemie Clement, and is headquartered in New York City.
What makes Loomly different from Buffer or Hootsuite
Loomly places heavier emphasis on customizable multi-step approval workflows, post idea suggestions, and brand guideline checks, making it especially popular with agencies managing client sign-off.