Magic Hour offers 100+ AI video, image, and audio tools with rolling credits and an API. Free to try; subscriptions from €10.75/month billed yearly.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Magic Hour is a web-based AI studio for creating and editing videos, images, and audio. The company lists more than 100 tools in one platform, including text-to-video, image-to-video, face swap, lip sync, talking photos, an image generator, and an image editor. It says it is trusted by 4.7M+ creators and 2K+ teams, and core tools can be tried free without signing up.
The product was started by David Hu and Runbo Li, who say the idea came from helping their parents make videos for small businesses. Runbo built early AI video prototypes, and David joined in 2023 to turn them into a product. The founders went through Y Combinator, and the company operates as Magic Hour AI, Inc.
Each workflow starts from a specific input. Text-to-video takes a prompt, image-to-video takes an uploaded photo, and the image editor combines an image with written instructions. Lip sync and talking photo add audio or text to a video or portrait. Each tool shows the inputs it supports, and the creation form shows the estimated credit cost before you render.
Results are downloadable images, video clips, GIFs, or audio, depending on the tool. A model library labels models for text-to-video, image-to-video, reference-to-video, text-to-image, and image editing, and supported generators include a model selector. Model availability can vary by plan. Developers can reach similar capabilities through a REST API with SDKs for Python, Node, Go, and Rust.
The video side covers text-to-video, image-to-video, video-to-video restyling, face swap video, lip sync, talking photo, and character replace. Finishing tools include an AI video editor, upscaler, extender, expander, translator, subtitle generator, avatar generator, and UGC ad generator. A library of 10,000+ templates is sized for different channels.
Image tools include a generator, editor, face swap photo, background remover, headshot generator, upscaler, clothes changer, GIF generator, generative fill, and QR code generator. Audio tools include a voice generator, voice cloner, voice changer, music generator, sound effect generator, audio translator, and video-to-audio. The pricing page also lists per-tool allowances for each plan.
Magic Hour is a web-based AI platform with 100+ tools for generating and editing video, images, and audio. It includes text-to-video, image-to-video, face swap, lip sync, talking photos, an image generator, and an image editor. It also offers a REST API.
Subscriptions are Creator at €17/month (€10.75/month billed yearly), Pro at €36/month (€23/month yearly), and Business at €84/month (€56/month yearly). One-time credit packs range from $10 for 4,000 credits to $160 for 64,000 credits.
Selected tools can be tried without an account or credit card, subject to each tool's limits. A free account includes 400 signup credits, and basic accounts can claim 100 credits daily up to 7 lifetime claims.
Yes, with a paid subscription, a credit-pack purchase, or a separately agreed paid usage-based billing arrangement. Without one of these, outputs are limited to personal, non-commercial use. Users remain responsible for rights to uploads, faces, music, and brands.
No. The FAQ states that all unused credits roll over and never expire, including subscription credits, credit packs, signup credits, daily claims, and promotional credits. This holds even after canceling a subscription.
Yes. It provides a REST API with SDKs for Python, Node, Go, and Rust. API usage shares the account's prepaid credit balance with the web app, and access depends on the endpoint, model, and plan.
Projects are not public to other users. Magic Hour states it does not use prompts, uploads, or outputs to train AI models, and its personnel do not routinely review customer content. Retention varies by workflow, and saved assets can be deleted.
New subscriptions and renewals qualify for a full refund within 7 days if fewer than 400 credits were used. Credit packs qualify within 7 days if none of the credits were used. Each customer is limited to one approved refund, apart from duplicate charges and legal requirements.