MagicBid helps publishers monetize web, app, and CTV inventory via header bidding, OpenRTB, and 200+ DSP/SSP demand partners with real-time reporting.
MagicBid is a programmatic advertising and performance marketing platform that helps publishers monetize websites, mobile apps, and connected TV (CTV) content. The platform supports multiple integration types including Header Bidding, OpenRTB, Google Open Bidding, VAST, JS tags, and SDK-less setups, giving publishers flexible ways to plug into demand.
MagicBid connects publishers to a network of 200+ demand-side and supply-side platforms (DSPs/SSPs) to drive competitive bidding and yield. It emphasizes transparent, real-time revenue reporting, yield optimization through demand-source balancing, and brand safety controls, and states it works with 600+ publishers worldwide.
Beyond core ad monetization, MagicBid offers supporting tools such as a GAM Ad Inserter, an ADS.txt WordPress plugin, a GAM Tag Generator, and a CPM calculator. The company is headquartered in Sharjah, UAE, with additional offices in Singapore and Gurugram, India, and offers dedicated account support and 30-day payment terms to publisher partners.