Manago AI (ex-SALESmanago) combines customer data, automation and agentic AI across email, SMS and WhatsApp. Agentic AI tiers from free to €99/mo.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Manago AI is an AI Customer Engagement Platform and the new name for SALESmanago, as the company states on its site. It is built for marketing teams, with a strong focus on eCommerce, and brings customer data, marketing automation, personalisation, product recommendations and messaging channels into one system. The company says more than 2,000 brands across Europe use it.
Its headline promise is turning insights into campaigns in one prompt. Instead of building audiences, content and workflows in separate tools, a marketer describes a goal and an AI agent helps prepare the campaign for approval.
Manago AI is also part of a family of three integrated companies. The other two are Leadoo AI, which focuses on conversational lead capture on websites, and Thulium AI, an omnichannel contact center system.
The platform starts with a customer data platform. Behavior, purchases, engagement, preferences, consent and predictive signals are combined into a single live profile for each customer. Those profiles then power segments, journeys and personalisation.
Marketing automation sits on top. Teams build journeys in a visual workflow builder that trigger when customers browse, buy, abandon a cart, return or disengage. A journey can span email, SMS, WhatsApp, push and web, and AI can help choose which channel reaches each customer best.
The agentic layer works from a simple brief. It helps create the audience, draft the content, build the workflow, suggest timing and prepare the campaign for approval. Through the MCP server, the same actions are available from ChatGPT, Claude, Cursor and other MCP-compatible tools.
The customer data platform includes real-time segmentation, RFM analysis, anonymous visitor tracking, GDPR-native consents, predictive analytics, zero-party data collection and contact scoring. Commerce marketing captures intent from views, carts, wishlists, back-in-stock requests and price-drop alerts.
Email includes unlimited sends, an Email Design Studio, A/B testing, conditional content and product blocks. SMS runs through a built-in gateway with two-way conversations, and WhatsApp supports template messages, session conversations and rich media.
On the AI side, the agent applies brand DNA, creates segments, generates content and images, translates and repurposes content, and analyses campaign performance. Recommendations use browsing history, purchase behavior and AI scoring, and the MCP server exposes 30+ tools.
Manago AI is an AI customer engagement platform and the new name for SALESmanago. It combines a customer data platform, marketing automation, personalisation, recommendations and channels such as email, SMS and WhatsApp. It also includes agentic AI for building campaigns from a prompt.
The core platform price is not listed on the site. It is configured on the pricing page by active contacts (from 3,000) and SMS messages (from 1,000), with monthly, 1-, 2- or 3-year contracts. Agentic AI tiers cost €30/mo (Boost) and €99/mo (Power), with Starter free and Flex custom.
Yes. The site offers a free trial and a demo. The Agentic AI Starter tier is included in every licence and in the free trial.
It suits marketing teams, particularly in eCommerce and retail, that want unified customer data and automated cross-channel journeys. The company says more than 2,000 brands across Europe use it.
It has ready-made integrations for Shopify, Magento, PrestaShop and WooCommerce, plus Google Analytics, Meta Custom Audiences and 70+ SMS gateways. An open API and Mobile SDK cover custom CRMs and apps. The MCP server works with ChatGPT, Claude and Cursor.
The agent takes a simple prompt and helps create the audience, draft content, build the workflow, suggest timing and prepare the campaign for approval. Everything it produces is editable, and the team keeps control of strategy and final decisions.
Yes. The company states that Manago AI is the new name for SALESmanago and has published a rebrand story on its site.
The site lists GDPR-native consents, consent and unsubscribe management, EU hosting and GDPR compliance. It also has dedicated GDPR and cybersecurity pages describing how personal data is protected.