AI performance marketing platform for paid search, social, retail media, and app ads — automated bidding, attribution, and campaign management.
Marin Software is a performance marketing platform built for agencies and mid-to-large enterprises that run paid advertising across paid search, paid social, retail media, and app channels. The platform is organized around three connected capabilities: Connect, which aggregates and unifies advertising data for analysis and reporting; Ascend, which layers on bidding and budget optimization across ad platforms; and One, which automates campaign creation, dynamic spend allocation, and bulk account management at scale.
Core features include Marin Bidding for full-funnel, value-based bid optimization; Marin Attribution and Revenue Connect for tying ad spend to first-party revenue and conversion data; an Audience Hub for building cross-channel custom audiences; SmartFeed for managing product/inventory feeds and dynamic campaigns; and an AI-powered anomaly detector that flags unusual account performance. Marin also offers Managed Services for teams that want hands-on campaign support from Marin's own specialists, plus an ROI calculator and free trial of the MarinOne platform for prospective customers.
Marin Software was recently acquired by Zax Capital and is positioning its roadmap around AI-powered forecasting, planning, and always-on cross-channel optimization. All plans include unlimited users and customer accounts, and the platform integrates with major ad networks (search, social, retail media, and app advertising platforms) plus BI tools for shareable, device-level dashboards.
Marin Software is a performance marketing platform that helps agencies and enterprise brands manage, optimize, and automate paid search, paid social, retail media, and app advertising campaigns from a single platform.
Marin's Connect plan starts at $500/month on a month-to-month contract. The higher Ascend and One tiers require a 12-month contract and are priced on request after contacting sales.
Yes, Marin offers a free trial of its MarinOne platform, along with a demo and an ROI calculator for prospective customers.
Marin supports paid search, paid social, retail media, and app advertising campaigns across multiple ad networks.
Marin is best suited for agencies and mid-to-large enterprises running multi-channel paid advertising campaigns that need unified reporting, optimization, and automation.