Google Marketing Platform unifies Analytics 360, Search Ads 360, Display & Video 360, Campaign Manager 360, and Tag Manager 360 for enterprise marketing. See…
Category
Marketing
Pricing
Enterprise pricing for the full 360 suite (Analytics 360, Search Ads 360, Display & Video 360, Campaign Manager 360, Tag Manager 360) is custom and quote-based via "Talk to Sales" — no public rates. A separate free tier with basic Analytics and Tag Manager tools is available for small businesses.
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Last updated
August 7, 2026
IntegrationsSaaSEnterpriseReporting
Google Marketing Platform is Google's enterprise advertising and analytics product line, unifying measurement and media-buying tools under one platform so marketing teams can plan, execute, and analyze campaigns from a shared data foundation. The enterprise tier consists of five integrated 360 products: Analytics 360 for advanced customer and traffic analysis, Search Ads 360 for managing search campaigns across engines from one console, Display & Video 360 for programmatic display and video media buying, Campaign Manager 360 as a central ad server and campaign management hub, and Tag Manager 360 for enterprise-scale tag governance. These products share data and audiences with each other and with Google Ads and Google Cloud, and the platform also offers Ads Data Hub for combining campaign data with a company's first-party data for custom analysis. Google Marketing Platform also has a lighter, free tier aimed at small businesses that bundles Google Analytics and Tag Manager rather than the full 360 product set.
Key Features
Analytics 360 — Advanced, enterprise-scale analytics for deeper customer and traffic insights.
Search Ads 360 — Real-time data and unified reporting for search campaigns across engines.
Display & Video 360 — Programmatic buying and audience reach for display and video advertising.
Campaign Manager 360 — Central ad server providing a complete view of all digital media campaigns.
Tag Manager 360 — Centralized, enterprise-scale tag management across marketing channels.
Ads Data Hub — Combine campaign data with a company's own first-party data for custom analysis.
Pros & Cons
Pros
Unified suite that shares data and audiences across analytics, search, display, video, and campaign management instead of requiring separate disconnected tools
Deep native integration with Google Ads, Google Cloud, and the broader Google advertising ecosystem
Ads Data Hub lets enterprises combine campaign data with their own first-party data for custom analysis
Covers the full media lifecycle in one place: measurement (Analytics 360), tag governance (Tag Manager 360), search (Search Ads 360), and programmatic display/video (Display & Video 360)
Free small-business tier (Analytics, Tag Manager) gives smaller teams a no-cost entry point into the same product family
Cons
Enterprise pricing is not published anywhere on the site — buyers must contact sales to get a quote
The full 360 suite is built for large organizations, which can make it more complex and expensive than most small or mid-sized teams need
Deep reliance on the Google ecosystem may be a drawback for teams that want to avoid platform lock-in to a single advertising vendor
The free small-business tools are a separate, much lighter product set than the enterprise 360 suite, so there's a steep jump between the two tiers