Marsello review: loyalty, referrals, email and SMS marketing for retail and hospitality brands. Plans from $60 USD/month per site with a 14-day free trial.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Marsello is a loyalty and marketing platform for retail and hospitality brands. It connects to a business's point-of-sale and eCommerce systems so that every sale, in-store or online, can be tied to a unique customer profile. The company's stated mission is to give brands personalized omnichannel loyalty solutions at the heart of smart marketing.
The product addresses a problem the company describes directly: independent retailers find it hard to connect in-store and online sales data, which leaves them with a fragmented view of customers. Marsello is built to close that gap and use the combined data for loyalty programs, referrals, email and SMS campaigns, and reporting.
Marsello is powered by your POS and eCommerce platforms. Once connected, it captures data on customer purchases, preferences and behavior, and links each transaction to a customer profile. Customers can then sign up and engage with the loyalty program in-store and online through a branded customer portal.
That profile data feeds the rest of the platform. Businesses use it to segment customers, trigger automations such as points earned or birthday emails, send targeted email and SMS campaigns, and report on repeat business and campaign sales. The site recommends using Marsello with the integrations listed on its integrations page for the best experience.
The loyalty toolkit covers points, rewards, referrals, VIP tiers, points promotions, a branded customer portal and Apple and Google Wallet passes. Businesses control how customers earn, from purchases to actions like creating an account, completing a profile, following on Instagram or reviewing a product. Rewards can be percentage discounts, fixed-value discounts, free shipping or free products, with conditions on products, customer groups or order requirements.
On the marketing side, Marsello offers email campaigns, SMS campaigns, campaign calendar management and custom automations. Reporting includes an omnichannel dashboard, multi-site reporting, loyalty and feedback reports, and omnichannel sales attribution for campaigns. RFM segmentation is included on both loyalty plans, and custom segmentation is part of the higher tier.
Marsello is a loyalty and marketing platform for retail and hospitality brands. It integrates with POS and eCommerce systems to run loyalty programs, referrals, email and SMS campaigns, and reporting from one customer database.
Loyalty Launch starts at $60 USD per month per site and Loyalty Accelerate at $120 USD per month per site. NZD prices are $100 and $200 per month, GST inclusive. The Marketing add-on starts at $15 USD per 1,000 customers and SMS at $0.028 USD per credit.
Yes. Marsello offers a 14-day free trial that starts on the day of sign-up. The site describes it as commitment-free, and you can cancel anytime.
Marsello lists 13 integrations, including Shopify, Shopify Plus, Lightspeed Retail, Lightspeed Hospitality, Clover, WooCommerce, BigCommerce, Cin7 Omni, Heartland Retail, Ecwid, Bopple, Klaviyo and Judge.me.
Yes. Marsello says you get the same loyalty and rewards benefits if you are purely brick-and-mortar or purely eCommerce. It also suits businesses planning to add a physical store or an online shop later.
Launch covers the basics of a branded loyalty program, with basic referrals and automations. Accelerate adds VIP tiers, advanced reward conditions, custom earn options, points promotions, points expiry, custom segmentation, API access and user permissions.
A customer is anyone in your database with an email address or mobile number. A site is anywhere you sell your products, and one physical location or POS counts as one site.
Marsello suits retail and hospitality brands that want loyalty and marketing tied to POS and eCommerce data. Its published customers include bakeries, outdoor stores, sports retailers and homewares brands.