Michii is an AI product team that plans, builds, markets, and runs online businesses for non-coding founders. Free to start during beta. Read the review.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Michii is an AI product team for online businesses. A founder describes an idea in one sentence, and a team of AI agents plans the product, builds a working website or app, launches it, and keeps improving it over time. The company describes this as an AI autonomous company that keeps working while the founder sleeps, with the founder staying in control of what goes out under their name.
The product is aimed at founders and operators who understand products but do not write code. It was founded by Son Tran, who publishes founder notes on the Michii blog. The official product lives at michii.dev, and the company states it is not related to the musician, the browser extension, or other products that share the Michii name.
Setup starts with a one-sentence description of the idea. Michii asks a couple of quick questions, then builds a working first version the founder can see the same day. After that the agents run a daily cycle: they read the numbers, including visits, sign-ups, revenue, and what shipped yesterday, then write a plan with one priority for the day based on what those numbers say.
The agents then prepare the work, such as copy, fixes, and outreach, and line it up as tasks. The founder gets one morning report covering what the business earned, what shipped, who the team talked to, and the one thing that needs a decision. Work arrives as drafts to approve, save, or discard. Every new business gets its first plan at the start, while daily runs are part of Plus.
Michii assigns six roles. The product manager writes the plan and picks one priority a day. The engineer builds and maintains the site or app. Marketing writes launch posts, landing copy, and Instagram content once Instagram is connected. Sales finds people who fit, drafts outreach for approval, and keeps following up. Analytics tracks visits, sign-ups, and revenue and flags a drop. Operations keeps hosting, the web address, data, and payments running.
The agents share one memory of the business, so a finding from analytics reaches product, engineering, marketing, and sales together. Infrastructure is included from day one: website hosting, a yourname.michii.dev address with a custom domain later, backed-up customer data, payments through the founder's own Stripe, Google sign-in for customers, outreach email, plain-language analytics, and security and uptime monitoring.
Michii is an AI product team for online businesses. A founder describes an idea in one sentence, and AI agents plan, build, launch, and improve a real website or app. The founder reviews and approves the work.
Michii is free to start during beta, with no credit card required. The site says founders can upgrade later and that daily runs are part of Plus, but it does not publish a price for Plus.
No. Michii is built for founders and operators who do not write code. Founders work in plain language and see outcomes such as a live app and a weekly report instead of technical settings.
The team has six roles: a product manager, an engineer, marketing, sales, analytics, and operations. They share one memory of the business, so a change in the numbers updates everyone's plan the same day.
The site says Michii builds real, live websites and apps rather than mockups. Founders can connect their own domain and put the product in front of customers right away.
According to Michii, ChatGPT answers questions and app builders help make a page, while Michii runs the whole product team over time. That includes planning, building, launching, and marketing the business.
The sources name Stripe for payments, Google for customer sign-in, and Instagram for marketing content. Hosting, data storage, and analytics are included in the product.
The site says the founder's part takes about ten minutes a day. The team sends one morning report and flags the one thing that needs the founder, such as approving an offer or a fix.