Mitchell 1 is a shop management and repair information company, part of Snap-on Inc., that has served the automotive repair industry for more than 100 years. Its product suite spans three areas: repair information (ProDemand for autos and light-duty trucks, TruckSeries for Class 4-8 trucks), shop management (Manager SE and Manager SE Truck Edition), and shop marketing (SocialCRM, LocalSearch, and Google Ads services). ProDemand gives technicians OEM repair procedures, wiring diagrams, labor and parts estimating, and the SureTrack real-fixes database drawn from professional repair records, plus ADAS diagnostic guidance. Manager SE handles the business side of a shop: estimates and invoices, digital parts catalogs, mobile vehicle inspections, appointment scheduling, a Job View Suite for tracking job profitability, and a business dashboard with over 180 reports. The two flagship products integrate through a bundle called TeamWorks, and Manager SE also connects with VOYOLink telematics for remote diagnostic trouble code monitoring. Mitchell 1 targets independent repair shops, multi-shop operations, fleet operators, dealerships, tire shops, mobile mechanics, and training institutions, and offers phone-based sales, customer account, and technical support.
Key Features
OEM Repair Information (ProDemand) — Diagnostic, estimating, and OEM repair information for automobiles and light-duty trucks, including wiring diagrams and maintenance checklists.
SureTrack Real Fixes — A real-fixes database built from over 1 billion professional repair records to speed up diagnosis.
ADAS Diagnostics — Guidance for diagnosing and calibrating advanced driver-assistance systems.
Shop Management (Manager SE) — Business management software for estimates, invoices, digital parts catalogs, and scheduling.
Job View Suite — Groups labor tasks and parts into job containers, tracks job-level profitability, and applies customized discounts.
Business Dashboard & Reporting — Tracks sales, inventory, and employee performance with access to over 180 reports.
Mobile Vehicle Inspections — Digital vehicle inspections that can be completed from mobile devices.
Truck Repair Support — TruckSeries and Manager SE Truck Edition extend repair information and shop management to Class 4-8 trucks.
Shop Marketing Tools — SocialCRM, LocalSearch, and Google Ads services help shops with customer retention and local search visibility.
VOYOLink Telematics Integration — Remote vehicle monitoring that automatically transmits diagnostic trouble codes into Manager SE.
Pros & Cons
Pros
Combines repair information (ProDemand) and shop management (Manager SE) in an integrated TeamWorks bundle
SureTrack real-fixes database draws on over 1 billion professional repair records
Manager SE includes over 180 built-in business reports
Job View Suite groups labor and parts by job and tracks profitability per job
Free personalized technical support and one-on-one training included
Covers both light-duty vehicles and Class 4-8 trucks via TruckSeries and Manager SE Truck Edition
Backed by Snap-on Inc. with a 100+ year track record in the automotive repair industry
Cons
No pricing is published on the website; shops must contact sales or book a demo to get a quote
Desktop/shop-management-oriented workflow may feel less modern than newer cloud-native competitors
Full value requires adopting multiple bundled products (ProDemand, Manager SE, SocialCRM) rather than a single simple tool