mitchell1 Review, Pricing & Features

Mitchell 1 offers ProDemand repair information and Manager SE shop management software for auto repair shops. See features, pricing, and integrations.

Category
ERP & Business Management
Pricing
Subscription-based; no public pricing listed. Contact sales or book a free demo for a quote.
Verified
Not yet
Last updated
August 7, 2026
IntegrationsSaaSPaidSMBWindowsSubscriptionDashboardReporting

Mitchell 1 is a shop management and repair information company, part of Snap-on Inc., that has served the automotive repair industry for more than 100 years. Its product suite spans three areas: repair information (ProDemand for autos and light-duty trucks, TruckSeries for Class 4-8 trucks), shop management (Manager SE and Manager SE Truck Edition), and shop marketing (SocialCRM, LocalSearch, and Google Ads services). ProDemand gives technicians OEM repair procedures, wiring diagrams, labor and parts estimating, and the SureTrack real-fixes database drawn from professional repair records, plus ADAS diagnostic guidance. Manager SE handles the business side of a shop: estimates and invoices, digital parts catalogs, mobile vehicle inspections, appointment scheduling, a Job View Suite for tracking job profitability, and a business dashboard with over 180 reports. The two flagship products integrate through a bundle called TeamWorks, and Manager SE also connects with VOYOLink telematics for remote diagnostic trouble code monitoring. Mitchell 1 targets independent repair shops, multi-shop operations, fleet operators, dealerships, tire shops, mobile mechanics, and training institutions, and offers phone-based sales, customer account, and technical support.

Key Features

Pros & Cons

Pros

  • Combines repair information (ProDemand) and shop management (Manager SE) in an integrated TeamWorks bundle
  • SureTrack real-fixes database draws on over 1 billion professional repair records
  • Manager SE includes over 180 built-in business reports
  • Job View Suite groups labor and parts by job and tracks profitability per job
  • Free personalized technical support and one-on-one training included
  • Covers both light-duty vehicles and Class 4-8 trucks via TruckSeries and Manager SE Truck Edition
  • Backed by Snap-on Inc. with a 100+ year track record in the automotive repair industry

Cons

  • No pricing is published on the website; shops must contact sales or book a demo to get a quote
  • Desktop/shop-management-oriented workflow may feel less modern than newer cloud-native competitors
  • Full value requires adopting multiple bundled products (ProDemand, Manager SE, SocialCRM) rather than a single simple tool

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