MotorCut is a car photo editing app that swaps vehicle backgrounds for branded dealership backdrops. Plans start at £40/month with a free trial.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
MotorCut is a car photo editing app built to help dealerships create vehicle adverts quickly. Its core function is replacing the background of a car photo with a professional, branded backdrop, so listings share a consistent look on a dealership's website and social media.
The product is available as a web app on most computers and laptops and as a mobile app for iOS and Android. According to the company, it is meant for car dealerships, automotive photographers and private sellers who want to reduce the cost and time of photography.
MotorCut Ltd is based in Warrington, Cheshire, in the United Kingdom, and the site names AA Cars as a partner.
A user takes a photo of a vehicle, either with a phone or by uploading images to the web app, and MotorCut replaces the background. The company says this removes the need for a dedicated photo booth, since a car can be photographed anywhere and edited afterward.
Two editing styles are offered. Half-Cut changes only the background and keeps the original floor and vehicle shadows, which the company describes as a more authentic result. Full-Cut also replaces the floor surface, producing a fully transformed image.
Adverts sync between the mobile and web apps for download. Image processing is asynchronous, and the company says multiple users can work at once without slowing processing.
Editing options include 100+ background templates and the ability to build a custom background, plus custom branding so adverts carry the dealership's identity. The web app is described as supporting bulk edits, with results in seconds.
Additional tools cover number plates and image quality. The number plate feature uses MotorCut AI to cover a plate with a branded one, and can add or remove covers during editing. Image upscaling enhances low-resolution images by up to 3X with one click.
For existing sites and systems, a website transformer applies uniform backgrounds across a whole inventory in minutes, and an API supports integration requirements. Support includes onboarding, optional photography training and a dedicated contact.
MotorCut is a car photo editing app that replaces vehicle backgrounds and floors with branded dealership backdrops. It is available as a web app and as iOS and Android apps. It is aimed at car dealerships, automotive photographers and private sellers.
MotorCut plans start at £40 per month for Core (80 credits) and rise to £300 per month for Platinum (1200 credits). Equivalent prices are listed in USD, from $50 to $400, and EUR, from €45 to €350. Enterprise plans are available on request.
Yes. The site offers a free trial, and every plan has a try-for-free button. Signing up gives immediate access to an account so users can start processing adverts.
No. MotorCut subscriptions are not bound to fixed-term contract periods. The company requires 14 days' cancellation notice.
MotorCut is a web app that works on most computers and laptops. It is also a mobile app for iOS and Android. Adverts sync between mobile and web.
Half-Cut replaces only the vehicle background and keeps the original floor and vehicle shadows. Full-Cut replaces both the background and the floor surface for a fully transformed image.
Yes. MotorCut allows multiple users to access an account simultaneously. The site says image processing is asynchronous, so there is no effect on processing speed.
Yes. MotorCut offers an API for integrating its car photo editing into existing systems. The sources do not list specific third-party integrations.