N.Rich is an ABM platform with intent data, engagement-based ads and an AI app builder for Salesforce and HubSpot. Plans start at $2,960/month billed annually.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
N.Rich is an account-based marketing platform for B2B revenue teams. It finds accounts showing buying intent, puts ads in front of them and shows sales when to act. The company calls it a buildable ABM platform because teams can also create their own apps on top of the data.
The company started in Helsinki, Finland, in 2015 as Natify and rebranded to N.Rich in 2018. It lists a team of 60+ people across 23 countries, and the site cites more than 250 GTM teams as users. N.Rich was named in the 2025 Gartner Magic Quadrant for ABM Platforms.
Customers bring their CRM records, ad touches and sales notes. N.Rich adds what teams cannot collect themselves: identified website visitors, its own intent signals and ad engagement from its own DSP. It then matches and enriches each account and scores it against the customer's own ICP definition and funnel stages.
On top of that data, N.Rich AI lets a user describe an app in plain English. A three-agent process of designer, implementer and QA builds it on real data, and the result can be changed with further requests. Teams act from inside the app by building segments, launching campaigns, notifying account owners or writing scores back to the CRM.
The advertising side covers native article, display and video ads shown only to target accounts. Billing is based on verified engagement rather than impressions. Intent data, website visitor identification, LinkedIn Matched Audiences sync, Google Ads integration, opportunity attribution and sales alerts are part of the ABM platform.
The data and AI side centers on governed data sources, which the company defines as systems such as CRM, website or LinkedIn Ads, unified at account level through a semantic layer. All plans include MCP access to those sources and an app library. Higher plans add Dynamic ICP, Workflows, custom CRM fields and objects, and single sign-on.
N.Rich is an account-based marketing platform for B2B teams. It identifies accounts showing buying intent, runs ads to them and syncs engagement to Salesforce or HubSpot. Its N.Rich AI feature builds custom apps from plain-English requests.
GTM Scale is $2,960 per month billed annually ($35,520 per year), and GTM Command is $4,770 per month billed annually ($57,240 per year). GTM Enterprise is custom priced. Prices exclude VAT, and advertising spend is agreed separately.
The sources list no free plan or free trial. N.Rich offers an interactive demo and demo bookings, and a trial of N.Rich AI on the customer's own data is available through a booked demo.
N.Rich has native integrations with Salesforce, HubSpot and LinkedIn Ads, plus Google Ads. Its DSP connects to exchanges including OpenX, Pubmatic, Rubicon and Google Display Network.
N.Rich bills on engagement rather than impressions. An engagement is a display ad click, at least 20 seconds of a video ad watched or at least 50% of an article ad scrolled. The stated average is $1 to $3 per engagement.
N.Rich states that it is GDPR compliant and SOC 2 and ISO certified. It focuses on account-level engagement insights instead of individual-level tracking.
It suits B2B marketing, demand generation and revenue teams running account-based programs, especially those using Salesforce or HubSpot. It lists software, cybersecurity, life sciences and manufacturing as industry focus areas.
The plans start at $35,520 per year before ad spend, with annual contracts and a 12-month ad spend baseline. This points toward established B2B teams with dedicated ABM budgets rather than very small businesses.