Octopus.do is a visual sitemap builder with wireframes, a crawler and AI tools for planning websites. Free plan available; paid plans from $14/month.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Octopus.do is a browser-based visual sitemap builder and website planning tool. Users lay out a website's pages as a sitemap, fill each page with lo-fi wireframe blocks, and plan the content that will go on it. The company positions it as a way to prototype website architecture and structure before design and development start, and it lets people begin without signing up.
The product sits between a mind map and a wireframe. Octopus calls its approach the content brick method, which it says was introduced to give professionals a balance between the two so they do not lose focus or context. The homepage lists personal sites, landing pages, corporate websites and portfolios as example projects, and the pricing page cites 150 000 users.
A project can start in several ways. Users can crawl an existing website to build a project with its metadata, pick a template from the template collection, or write a prompt and have AI generate a project. Starting from scratch is also an option. The crawler covers up to 300 pages on the Free plan and up to 3000 pages on Pro and Team.
Once the structure exists, users add wireframe blocks to each page, and can combine several wireframes with Shift plus click. Arrows link pages to show internal links or user flows, tags mark progress, and a content editor handles text. The finished plan can be shared, exported in several formats, or published as a simple website.
The planning tools include a wireframe library, web and mobile page frames, arrows, color tags with filtering, attachments placed on the artboard, and project tabs for keeping different versions of a sitemap in one project. Symbols are reusable blocks managed centrally, so editing one updates every place it appears. Themes include Light, Dark and Blueprint, and the layout can be changed to suit the structure.
Other tools focus on content and SEO. SEO mode edits titles, descriptions, H1 headings and notes, and connects to Google Analytics to show views, users and engagement time per page. The AI assistant can generate SEO tags, change project colors, translate titles and generate or edit text. Estimates let users set time per page and hourly rates to calculate overall costs.
Octopus.do is a visual sitemap builder and website planning tool. Users map pages, add lo-fi wireframes, plan content, and share or export the result. It is used for website architecture and structure planning.
There is a Free plan at $0 with no time limit. Pro costs $16 per month, or $14 per month billed yearly. Team costs $24 per seat per month, or $20 per user per month billed yearly, and Enterprise pricing is available by contacting the company.
Yes. The Free plan has no time limit and includes 1 user, 1 project, unlimited editors and 200 MB of storage. Some features, such as wireframes, colors, SEO mode and the AI assistant, are limited on this plan.
It suits people involved in web or application development, including web designers, UX/UI specialists, SEO specialists, copywriters, freelancers, marketers, developers and product owners. It is especially relevant for teams that plan site structure before design.
Octopus.do works with Figma, WordPress, Webflow and Google Analytics. It also offers ChatGPT, Claude, MCP and API access so sitemaps can be created and edited from AI workflows.
Yes. Its crawler can crawl any available website to create a visual sitemap with metadata. The Free plan crawls up to 300 pages, and Pro and Team crawl up to 3000 pages.
Yes. Pro and Team plans export to PNG, PDF, TXT, CSV and XML. Generating a sitemap.xml file is available on all plans, and project data can also be sent to WordPress, Webflow and Figma.
The recommended route is the contact form, opened with the ? icon in the bottom-right corner of the artboard. There is also a Slack community, and the company states that more than 72% of questions are resolved within 24 hours.